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The simple story of a dog being rescued from the Ukraine reminds us how important the furry ones in the house have become in a powerful industry in retail.
The incident that occurred in the Ukraine has become a precedent that we cannot lose sight of due to the innovation it poses in the market.
The situation in Ukraine due to the armed advance of Russia in the region has imposed a drastic geopolitical change.
Dogs have become an indispensable member of families, even reaching a powerful category in the retail industry, which we will see in detail with the potential it has in the sale of food and accessories. Apart from this scenario, a simple but powerful story has shown how one of these furry ones was rescued from Ukraine by the Mexican Air Force.
The incident was reported by the Secretary of Foreign Affairs, Marcelo Ebrard, who showed how the furry man was with his owner on a FAM flight with 138 passengers on board.
The operation occurred after an executive order that mobilized the embassies in Kiev and Bucharest, the capital of Romania and the country to which the Mexicans went to be able to leave Ukraine.
This incident is an important antecedent of everything that this war has caused in the market and how Mexico has reacted to the fact, thus determining a very important work pattern, the activism that is expected of an institution in complex situations.
We have already seen this activism in the private initiative with the pronouncement of brands as well as the implementation of resources, to help Ukraine in the face of the convulsion caused by the armed advance of Russia in the country.
And among the passengers on board the flight with families from Ukraine are her and her little dog that always accompanies her. They will be home soon!! pic.twitter.com/GAz3OUCxEf
– Marcelo Ebrard C. (@m_ebrard) March 3, 2022
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