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Pepsi is undoubtedly one of the leading brands in the entertainment market and a benchmark that we cannot miss because of its long history.
One aspect that has made Pepsi tremendously relevant in the market is its brand equity.
#BackToTheFutureDay is a trend that recalls how valuable this film that plays with the idea of traveling through time has become a franchise.
Pepsi take advantage of the #BackToTheFutureDay and launches a bottle inspired by the soda from the film, a fact that we should not lose sight of, because it shows us how brands prepare for these dates and how they manage to adapt in consumption to consumer demand.
Activation is an important sales strategy, which takes advantage of dates and special editions to consolidate products that have no waste and have all the potential to consolidate in the market.
As part of these actions, an element that is very important to take into account has to do with the way in which brands are consolidated today and from this effort they scale in the market.
A Pepsi soda that takes advantage of the #BackToTheFutureDay
Special editions are safe sales, especially if it is about products that manage to impact the consumer at a decisive moment for brands, since it depends on achieving successes or descending due to a bad sale bet.
Pepsi’s latest commercial action has been to authorize the sale of the soda-like container that became famous because it appeared in the Back to the Future movie franchise.
The drink is in collaboration with Numskull, a company specialized in the sale of merchandising for major brands within the entertainment market such as Disney, Marvel, Sony, Bethesda, Capcom, Sega, 2K Games, Bandai Namco, Bungie, EA, Activision and Warner Bros.
In this work between the merchandising specialist and the soft drink company, the platform has put on sale a box set where it sells an empty container of the famous soft drink, accompanied by a cap and a shirt at a cost of $ 47.99, the equivalent of 976 pesos, approximately.
This fact is a great reference in the market of how licenses have been consolidated in the market, establishing all kinds of products that nowadays have no waste, on the contrary, they reflect the interest that stories play and how they end up becoming a Offer that to this day does not disappoint, on the contrary, it remembers the value that there is in communication.
A franchise that has no waste
Launching products that evoke stories on the market has made merchandising a sales muscle that does not disappoint and has become an important benchmark that we cannot lose sight of today.
What we can learn is that large companies like Disney have established a successful merchandising business based on stories. This undoubtedly marks an episode of tremendous value in the market and not only that, it determines the transcendence in the market of achieving that simple narratives scale in the market and are consolidated as value brands.
The power of stories is such that Disney Plus even took the success of Wandavision, its popular Marvel series, to a merchandising sales scheme, where weekly, along with the premiere of new chapters, products related to the stories of that moment, establishing with these guidelines, tasks that today remind us how important it is to build plots that go beyond simple stories, on the contrary, narratives are sought that scale and manage to consolidate successfully in the market .
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