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The World Cup party is one of the most watched worldwide, so much so that during its last edition, it gathered just over 84 million viewers.
So far, the Qatar World Cup edition has sold just over 23.5 million dollars in tickets.
Pepsi’s new campaign has taken viewers back to old commercials made by brands like Adidas or Nike, from the beginning of the century.
Without a doubt, soccer is one of the main sectors, both economically and entertainment, this profession being one of the most desired, thanks to the great popularity and performance that they can show, which transcends generations. , cAs the short film shows it “Nutmeg Royale”, where augmented reality and the talent of Messi, Ronaldinho and Paul Pogba are mixed.
According to what is stated by the International Federation of Football Association (FIFA), the magnification of this sport has led it to generate worldwide revenues of just over 200,000 million dollars per year, while according to the Mexican Football Association Federation, this sport currently generates just over 900 million pesos.
However, in addition to the large economic impact generated by football, as a sport, The advertising and marketing industry has been greatly benefited, since during the last World Cup there were just over 8 thousand 24 million viewers, while for Qatar’s world cousin, more than 23.5 million dollars have already been sold of tickets from most countries such as Argentina, Brazil, England, France, Mexico, Qatar, Saudi Arabia and the United States, according to what was indicated by Fifa.
Pepsi fulfills the dream: unites Messi, Ronaldinho and Paul Pogba
An important part of the World Cup party is the possibility of seeing the great figures, gathered in a single tournament, characters who have marked history in each of their teams and who now represent their nations; nevertheless, this is not the only time that great stars can be seen, sharing a ball, since Pepsi has managed to reunite Ronaldinho and Paul Pogba, appealing to the nostalgia of the commercials made between 2006 and 2010.
The new initiative of Pepsi, is named “Nutmeg Royale”with which it seeks to kick off the brand’s new international campaign Thirsty For More (Sed de Más), which shows what happens when three of the best soccer players of all time meet, being: Leo Messi, Paul Pogba and Ronaldinho, who face each other in a battle of “pipes”, where they also appear Pedreiro and Kaljit Atwal, recognized influencers within the sport and the narration of the sports commentator Peter Druri.
Although, this “innovative” short offers a nod to what has been done for the brand years agoas well as what was done at the time by “Jogo bonito”, that time when aspects such as augmented reality are mixed, and the virality offered by social networks and their importance within advertising, however, with a nostalgic touch, for what has been done by brands such as Adidas or Nike.
Adidas: José +10 Impossible Team Commercial
Nike – Demons
The great soccer stars are an inspiration for millions, so seeing them off the field demonstrating their talent allows viewers to increase their expectations and desire to excel in any discipline.
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