After breaking his record for subscriptions in the pandemic, Netflix registers its lowest growth since 2016 during 2021.
For some years now, the streaming platforms provided the global consumer with a new way to view their favorite movies, series and documentaries, which are now at their fingertips, as long as they have a subscription to the platform of their choice, an electronic device and an internet connection .
Currently there are endless companies that provide these services of streaming, which constantly change and renew their product catalog in order to meet the needs of their users; however, there are some of these platforms that have earned the particular trust of their consumers.
The number of users of these companies varies constantly, but according to various media, during 2021 Netflix was positioned as most relevant streaming platform on the market, managing to register 208 million users, while in second place it was positioned amazon Prime with 200 million, in third Disney+with 104 million, HBO Y HBO Max with 64 million, among other well-known companies.
The Covid-19 pandemic caused hundreds of industries to be affected due to the decrease in social mobility; however, some of the companies that were promoting their products or services through digital platforms achieved considerable growth, such was the case of streaming platforms.
According to data from Statistical where they show the percentage variation of the consumption of streaming platforms during quarantine due to coronavirus during March 2020, Spain increased its length of stay by 108 percent, France by 82 percent, Italy by 71 percent, the United States by 37 percent, and Mexico by 32 percent, among others , thus also increasing the number of users on these platforms.
The pandemic caused that in these times different companies managed to register their maximum peak in terms of subscriptions, as was the case with Netflix. According to the graph of Statistical As shown above, after reaching a record 36.6 million new subscribers in 2020 during the pandemic, the decline in Covid cases and the return of the population to their “normal” activities has been of vital importance in slowing down the growth of Netflix, registering during 2021 a 50 percent slower rate in terms of subscriber growth compared to the previous year; Despite this, the brand’s success remains indisputable, but in smaller steps compared to how it was doing in past years.
Different external factors to consider must be considered to determine why the growth of Netflix represented this setback (in addition to the pandemic), as well as the current offer of the competition, such as the new Disney + series with Marvel superheroes that have caught the attention of millions of users around the world, as well as the new content bets that Amazon Prime Video is making, such as the arrival of its new Lord of the Rings series, which has already been announced by Jeff Bezos.
The streaming competition is increasingly close and users are enjoying better and exclusive content.