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The footballer founded Pelé Sports & Marketing, with official headquarters in Sao Paulo, New York and Tokyo.
The Brazilian star has a net worth of around $100 million.
Pelé is the only soccer player to have won three World Cups in a period of just over a decade.
This Thursday, December 29, the saddest news for the world of soccer was announced and it is the death of the Brazilian soccer player, Pelé. After a strong fight against cancer, the considered “king” of soccer, left a mark not only in the global sports field, but also in the soccer industry. marketing sports.
advertising is governed today of various branches, where one of these is Sports Marketing, which is a segmentation of marketing whose main function is to generate opportunities business in the world of sports and use sports as a tool for advertising strategies.
In this sense, it is no secret to anyone that sport generates large amounts of money worldwide, but there are sports that are the leaders of production, for example, soccer, which according to Semana magazine, reaches about 500 billion dollars a year.
Pele’s fortune
According to data from the El Mundo es report, Edson Arantes do Nascimento, better known as Pelé, tHe has a net worth of around $100 million, where most of his money goes to him. obtained as a professional player he invested it in real estate. Likewise, Pelé received a pension since 2014 and continued to generate money through his businesses.
Also, the king of soccer had a mansion in the Hamptons of New York, which was bought for just over $100,000 and then sold for nearly $3 million in 2008.
Pele and the marketing
Talking about football is thinking about the name of the Brazilian who was three times world champion, Pelé. After his great performance on the pitch, The Brazilian knew how to capitalize on his success in the outside world, signing large contracts with globally recognized brands.
Starting in 1977, many have him as the pioneer of sports marketing in the generation of footballers, Well, his contracts with the clubs with which he played were not his only income to generate his fortune, since his image is a mark of value that will be marked in history.
Pelé came to have multiple sponsorships, of different types. In addition, this helped him to generate a million-dollar fortune after retiring from football, which he always kept active with his constant collaborations.
The figure of ‘O’Rei’ was hired by sports brands, pharmaceutical products, telephone services, agreements with banks, until becoming the image of privileged and internationally positioned brands.
Even over time and years, the “king” continues to be a figure of multiple companies and sporting events, tAll thanks to the good marketing that he generated in his beginnings as a champion in the sport.
The former soccer player has led advertising campaignsfor which he founded Pelé Sports & Marketingwith official headquarters in three cities in different countries: Sao Paulo (Brazil), New York (United States) and Tokyo (Japan).
The soccer star worked with brands such as Coca-Cola and Pepsi, without caring about the rivalry between the two soda companies, since the soccer player knew how to put on the company’s shirt.
Likewise, the Celebrity Net Worth portal, He highlighted that Pelé represented companies such as: Mastercard, Honda, Time Warner, Umbro, PepsiCom, among many others.
The soccer player also has a documentary on Netflix, where they show his story, from his search for perfection to his arrival at a mythical status as King of Soccer.
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