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With a message that shows Pedro Sola prostrated in a hospital bed, it is how Paty Chapoy unleashed a trend by mentioning the famous driver in networks.
Before making this note, Merca2.0 contacted TV Azteca to request a position or comments on the trend starring Peter Alone and that was unleashed by an image that Patty Chapoy driver’s post.
The image shows the famous talent of Azteca Peter Alonesheltered in a hospital bed with a patched eye and the message where the leader of the program in which he participates wishes him a speedy recovery.
After the publication of the message, the trend was unleashed on social networks and showed the influence that talent made on television has on the market.
ayy my dear @tiopedritosola so many worries. Get well soon… pic.twitter.com/NjEdJhLjuB
– Pati Chapoy (@ChapoyPati) June 3, 2022
Paty Chapoy and her unexpected mention
In the post that Patty Chapoy posted on social networks, it shows the influence that these personalities have and, most importantly, the type of response that their social media posts generate.
These actions are reminiscent of other cases, such as that of personalities who have documented the incidents they are the protagonists of. During the health contingency, the positive cases of various personalities who documented their day-to-day with the disease became the best proof of how a personality of this type impacts content of this nature.
With this in mind there is a key incident in the way social media interaction takes place and it has to do with the ability of brands to engage in increasingly important activities”
The publication of people’s lives on social networks has become essential in digital communication, where an approach is very important and answers the question of what you seek to communicate on social networks.
Given these activities that emphasize what happens on social networks and how the business is scaled strategicallythere is an invariable resource, which is common in many of these exercises and that is authenticity.
Communicate in innovative times
The times we live in have set a unique innovation agenda and what they verify in the daily exercise they carry out is that very important tasks are determined in the day to day of the brands.
A great example of this is demonstrated by the case of Chapoy and the large number of celebrities who have made creativity the best trigger for communication on networks.
Without hesitation, the capacity of social networks has marked a very interesting aspect and that is to be able to understand the market and manage to take on activities that land even with great digital marketing lessons.