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Taboola is responsible for driving growth and engagement of the audiences of various information platforms, managing to enhance and monetize the reach of its editorial content in Mexico.
The company is driven by Artificial Intelligence and is used by digital supports.
Taboola stands out for being a world leader in promoting recommendations for the web and recently announced today the renewal of strategic agreements with leading media outlets in Mexico, after five years working with Taboola, CMI of America Movil, Grupo Imagen, Grupo Radio Fórmula and Milenio, strengthened their strategic agreements in order to continue increasing their monetization channels, traffic and engagement.
The company is driven by Artificial Intelligence and is used by digital media, including websites, devices and mobile applications, to drive its monetization and the engagement of the users. Taboola has long-term partnerships with some of the world’s leading digital properties, including portals such as: CNBC, BBC, NBC News, Business Insider, The Independent and El Mundo.
And it is that more than 15 thousand advertisers use the platform to reach more than 500 million daily active users in a safe environment for the brand. Following the acquisition of Connexity in 2021, Taboola is a leader in driving ecommerce recommendations, driving more than 1 million monthly transactions each month. Leading brands like Walmart, Macy’s, Wayfair, Skechers, and eBay are among the key customers.
Under this premise, as part of the aforementioned agreement, WCC recorded an increase in click–through rate (CTR) of 48 percent. With its more than 75 million unique users, they already have personalized and targeted content with greater effectiveness and contextual relevance. WCC has, among the active Taboola products, Middle Article that allows the user to discover new content long before reaching the bottom of the article. Due to the integration, there has been an increase in Page Views of up to 35 percent. Likewise, it also uses Video Sliderwhich allows users to show more dynamic content, since the implementation of this product has achieved a positive impact on income and in CTR of up to 19 percent.
for his part Picture Group has more than 10 active sites that use the advanced technology of Taboola not only to monetize, but also to drive traffic to new sections and dynamic formats like galleries within their websites. In this sense, with the technology of Taboola it has managed to personalize the experience of its readers who today have managed to consolidate more than 30 million page views on their sites.
On the other hand, Radio Formula Group, which registers 9.5 million views per month uses taboolanewsroom to improve their editorial and social media strategies, thus translating these findings of interest to efficiencies outside of the open web.
Finally, Millennium uses read more to hook your users before they leave the site, while improving the visibility of the units below the article. In the same way, Milenio also uses Video Sliderthe implementation of this product has achieved a positive impact in income and in CTR of 19 percent. During this partnership, 3.4 billion incremental page views have been recorded.