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The tortilla business and corn products solve a large part of the economy of thousands of Mexicans.
Positioning yourself in a highly competitive market is possible if we develop a powerful differentiator in our products.
Those businesses that adopt recognized figures to develop their products manage to position themselves effectively in the consumer’s perception.
A tortilla factory has chosen to create its own mickey mouse omelettesan attractive proposal that positioned them in the sights of the market.
The tortilla is a characteristic and indispensable food within the basic food basket of millions of Mexicanswho can access these in endless presentations (of corn, flour, nopal, among other alternatives), dishes and businesses, where a small element that manages to change its price (such as the value of corn grain) has a considerable impact in the economy of millions.
According to the Statista graph where it shows the average price of a kilo of tortillas in Mexico During 2022 by state, Sonora is the most expensive one that sells this product with a value of 24.3 Mexican pesos; on the other hand, Puebla is the entity that sells them at a price of 13.1 Mexican pesos.
The tortilla price variation it can affect the income of millions of businesses around the country. According to the National Statistical Directory of Economic Units (DENUE) 2019 of the INEGI, in Mexico there are more than 110 thousand tortilla factories distributed throughout the Mexican Republic, while in the same way the INEGI reported that during 2020 those bakery and tortilla businesses managed to register a profit of 208 thousand 945 million Mexican pesos in the national GDPdemonstrating a clear importance of this relatively “simple” food to acquire.
Currently there are thousands of tortilla shops throughout Mexico, in addition to those large companies that focus on providing this particular product in all kinds of market niches, such as Tía Rosa, Chedraui, Ochoa, Nopalia, among endless of alternatives to explore, so a tortillería opted for creativity to create its own differentiator that distinguishes them from the rest of the options in the sector and raises its position, making its own mickey mouse omelettes.
@anairamacosta515 #voiceeffects#becausetheypicked#asiquedanlastortillasdemickey😍 ♬ Without Fear Of Success – Dj Cobra Monterrey
Are mickey mouse omelettes They were presumably intended only for Children’s Day, but according to the content creator who uploaded the video, now they will always sell them, since they have managed to register positive results.
Similarly, in the comments section we can see a little about what these tortillas have managed to cause among Internet users as they think: “congratulations to those who came up with this idea, much success”, “If I saw them I wouldn’t even want to eat them, they look so pretty”, “I wouldn’t even eat them, I’d keep them as a souvenir, what a beauty”, “There are no tortilla shops with a vision around here”“they should patent it and sell it to Disney so that it can sell tacos with those tortillas in its amusement parks”, among other thoughts on the matter.
Offering a good product or service is decisive when a brand or business seeks to position itself in the eyes of the market; however, in a highly competitive world it is essential to provide customers with a offer of added value that manages to attract their attention so that it influences the mind of the consumer and thus likes to choose us before the other proposalsa fact that we can achieve through an innovative product inspired by a well-known figure.
This type of products inspired by recognized figures It is mostly used by micro and small companies, since doing it on a higher caliber entails endless strategic alliances, sponsorships and paperwork that entail a lot of work to follow (not impossible), but that also manage to record strong results.
An example of this type of small business that has offered products inspired by recognized figures We had it a while ago when an artisan chose to create a crochet doll with the figure of Checo Pérez and his sponsor Red Bull, drawing the attention of Internet users who quickly sought to buy one of his figures.
The fact that certain businesses or ventures are inspired by a recognized figure to make their products increases their percentage of success thanks to the sense of familiarity generated in the consumer.
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