A Didi’s driver gives food to his passenger and this shows her appreciation on social media, winning over a new consumer.
The different private transport applications that we can request to pick us up from almost anywhere in the city and take us from point A to point B, have managed to win the preference of users, even in times of pandemic. However, despite having a wide competition and a variety of brands to choose from, there are mainly two companies that are predominant in the mind of the consumer, Uber and Didi.
In accordance with Statista in his study where he shows the financing received from companies of transport on demand, it is appreciated that Uber leads the list with US $ 25.2 billion, while Didi It is followed in second place with 23.2 billion and subsequently followed by Lyft with 4.9 billion, Ola with 3.8 billion, Gett with 923 million, among others, clearly showing the high preference for the brands that lead the list over the others.
In addition to figures on financing, these are constantly in dispute since thanks to the dynamic rates of both brands, users are constantly in the difficult decision about which service to hire, since many times Uber has very high costs, while Didi has low costs, and vice versa.
However, these two applications also constantly suffer from image corruption, as users often complain a lot about these due to some deficiencies in their service. But not everything is bad, sometimes drivers tend to win over users in different ways that have managed to impress the networks.
A user on social networks has reported that her Didi’s driver gave her what would be her first meal of the day, a banana, for which the passenger was grateful for this action, as well as other users of social networks who likewise “applaud” the driver.
How cute ☺️☺️
– Jaretzikook💜🦕🐰🎃💀🧛🧟🧟♂️🌌🇲🇽👅🌻 (@ Jaretzikook0109) October 27, 2021
How cute ☺️☺️
– Jaretzikook💜🦕🐰🎃💀🧛🧟🧟♂️🌌🇲🇽👅🌻 (@ Jaretzikook0109) October 27, 2021
This experience where the driver of Didi gives food to the user, manages to have a positive effect on the passenger, who will surely choose to use this service again thanks to the good customer experience she obtained.
The fact that our brand, projects, products or services are shown with a good quality and we also provide a good customer experience service, will make them take us as a reference to make their purchases from that moment onwards.
Something that businesses must understand is that the sale does not end when we receive the profits from our products or services, but in the way they receive it, in addition to that good experiences are a “plus” that will be able to boost to our brand over the others.
These types of experiences make customers feel part of the brand, offering the possibility that they recommend us to their friends and family; Let’s not forget that the best advertising is done by “word of mouth” and we achieve that if we have satisfied customers.
According to Zendesk blog A study in 2013 showed that 84 percent more consumers trust brands that have been recommended by their friends and family.
Despite the fact that this time the driver of Didi gives food to the passenger It could affect your food for the day, your good service was probably compensated with a good tip, how much do you think it is worthwhile for this type of service to carry out this type of action where they seek to support the consumer beyond their work?
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