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In just 89 days, on November 20, the World Cup will start in Qatar 2022.
FIFA data reveals that Russia 2018 generated revenues of more than four billion dollars and the figure is expected to increase for Qatar 2022.
At the moment, FIFA has already secured 5,518 million euros, months before the initial whistle sounds.
For this year, Panini has decided to move to the digital stage with its iconic stamp album ahead of the 2022 Qatar World Cupoffering a different experience to the fan who, year after year, collects these gadgets.
Qatar 2022 is only 89 days apart and, from now on, the brands are beginning to weave their strategies for one of the most important sporting events of the year and, in this case, in history.
As is known, for the first time, the World Cup will take place between November and December, in addition to the fact that the host country is one of the richest on the planet, which will make a total investment of 1,696 million dollars for the realization of the tournament.
On the other hand, very important income is expected for this edition, above all because, according to information from the FIFA, the last World Cup, the one in Russia, achieved revenues of more than four billion dollars, more than half of what it registered in the World Cup in Brazil, in 2014.
And we must not forget that the World Cup is, without a doubt, one of the sporting events that generates the most income in marketing, transmission rights, ticket sales, merchandiseand so on.
Today, with the sales of transmission rights and all kinds of merchandise, FIFA has already secured 5,518 million euros, months before the initial whistle soundswhich is why it is expected that, at the end of the fair, this figure will increase even more.
Panini releases digital album of Qatar 2022 prints
Without a doubt, Qatar 2022 will be an event with all the technological tools available for Internet users, who, through social networks, will experience a very different World Cup.
As is well known, digitization and technological adoption has caused that, today, there are more digital consumerswho have at their fingertips endless products and services that they can purchase from the comfort of their home thanks to a simple request from a mobile device.
According to the Digital Market Outlook study, carried out and disseminated by the Statista statistics platform, in 2017, the percentage of buyers on-line over the total population in Mexico it was 29.7 percent, a figure that was, last year, managed to increase to 44.2 percent.
On the other hand, let’s not miss what the Mexican Association of Online Sales (AMVO) mentions, which reveals that in 2021, online sales were above 401.3 billion pesos, with a growth of 27 percent compared to 2020.
Undoubtedly, one of the greatest effects of the pandemic has been the major move towards a digital scenario, which is why Panini, the world cup stamp album brand, has a new proposal ready.
And it is that, for Qatar 2022, Panini has decided to move to the digital space and launch, from said trench, its iconic sticker album, which can be purchased from the Panini Digital Sticker app and, likewise, from its website. .
Once downloaded, the app will deliver two digital envelopes with stamps and the idea is that users can exchange their figures with other registered accounts.
In addition, Panini, in conjunction with FIFA and Coca-Cola, will deliver promotional codes, which will be used to obtain more stamp packages per day. The official launch will be tomorrow, August 24.
Without a doubt, digitization has opened several doors and a significant number of users have shown their creativity with all the tools they now have.
An example can be seen with a young artist who made his own lottery inspired by “Chems”, the viral dog, which can be achieved only by paying in NFT.
For Qatar 2022, digitization will be key to the fan experience not only in the stadiums, but also on social media.