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Before the publication, which dates from March 28, the digital pulse attacked the tweeter, calling him “classist”.
While other Internet users highlighted that Starbucks marks in its statutes that it is a company that does not discriminate against any person in its establishments.
The content that is published on social networks has often become the window of debate for many Internet users around the world. These digital platforms continue to win users because of how versatile and dynamic they are to carry out various activities, such as exposing the brands that you consume for having a bad experience, as is the case with a tweeter who claimed Starbucks for allowing the entry of a homeless person in one of its branches and this being described by the digital pulse as “classist”.
According to data from Statista The use of social networks has increased worldwide, so they record that 3,000 million Internet users are regularly using these digital platforms.
Twitter is undoubtedly one of the preferred social networks by Internet users, so in 2023, the number of monthly users of the little bird’s social network could exceed 340 million, that is, 50 million more than those registered as of 2019, according to Statista.
Claims Starbucks for allowing homeless people to enter and opens debate on networks
An Internet user identified with the user @GlezRR shared on his Twitter account a claim addressed to Starbucks for allowing a homeless person to sit on the terrace of one of its stores in Aguascalientes.
The tweeter who shared the image of the man sitting on one of the furniture of the establishment, He rejected the action of the firm and demanded that they give him an explanation as to why the manager of said store did nothing, although the homeless man had “dirty feet” on one of the tables.
What’s up @StarbucksMex with a semi-naked homeless man on his terrace, dirty feet on the table and no manager says anything to him? #Aguascalientes pic.twitter.com/nJ4dWdu7Hr
– Rubén González (@GlezRR) March 28, 2022
Before the publication dated March 28, the digital pulse attacked the tweeter calling him “classist”, where his post already registers more than two thousand comments. “If the manager doesn’t say anything, it’s because that person is worth the same or more than you. If you had a little empathy and heart you would have approached and offered something to eat / drink instead of tweeting from your classism and privilege, “reads one of the comments.
“In addition to being outraged because he put his feet up on the table, what did you do? Did you offer him something? Did you help him? No?” says one of the comments.
While other Internet users highlighted that Starbucks marks in its statutes that it is a company that in its establishments does not discriminate against any person due to social status, sex and/or race.
“Applause @StarbucksMex. If you start a campaign to invite drinks and food to homeless people in my area (Countess, Rome), count on my donation. Without incorporating emotional and psychological support, double applause. And triple applause if they accompany with a campaign against discrimination and classism”, indicates another tweeter.
Starbucks and its statutes against discrimination
As mentioned by some tweeters in the publication, the American coffee shop brand has a policy of non-discrimination in their stores and also since 2018 anyone can enter even if they do not buy anything in their stores.
This policy was informed by the president of Starbucks, Howard Schultz, who in a statement in 2018 clarifies that anyone who uses the Starbucks facilities, whether inside the establishment or outdoors, is considered a “customer”.
According to the published policy, “Starbucks wants its stores to be third place, a warm and welcoming environment where customers can meet and connect. Anyone can use Starbucks spaces, including its restrooms, cafes, and patios.”
Like this brand, there are many more that declare they have non-discrimination policies, such as McDonald’s, which according to its portal also “provides equal treatment and equality to its consumers and employees without distinction of race, ethnicity, color, religion, sex, age, national origin or ancestry, physical or mental disability, sexual orientation, military status, or other status protected by law.”
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Leader: Luiz Piovesana, CMO of Tiendanube