The “line” is the shortest distance between two points. This basic definition of Geometry summarizes as an aphorism what was intended at the beginning of an Odyssey. How many islands and peninsulas are appearing as obligatory stops and other voluntary ones in an undertaking?
One of the richest reading exercises could be to start the story at the end; sometimes, this applies in the formulation or approach of an essay or dissertation. Where does this end of the journey as a first immersion place us? In the fiction genre, some authors practice it recurrently; Hitchcock, for example, prematurely makes the supposed protagonist give up, solving the mystery of the murderer promptly and abruptly, disorienting the reader.
For lovers of this genre (horror), it is interesting to decipher from this disruption where the narrator wants to lead us. In the case of other authors, such as Edgar Alan Poe and Stephen King, with a more traditionalist style and structure, they build on the basis of clues or crumbs in the narrative, thus manufacturing scenarios in the minds of the readers, in this way, the The end is the result of a sum of circumstances.
The brand: an end or a consequence? How many times the sheet is a logo or phrase that tells us little or nothing, causing a spiral journey and a “U” turn directly to the home page. Precisely there arise the main questions about the purpose.
Our brand wanders in similarity to fictions, in a limitless space that unfortunately does not always culminate in its destination. It is undeniable that straight lines are almost non-existent in the lines described by the projects. Perhaps the island of Ithaca in Odysseus’ voyage was the first thing Homer imagined, or perhaps this final port was the only thing on paper before each canto of the Odyssey was drawn in words.
How much of our brand and idea is insinuated from the first page or cover in a Hitchcock-style presentation, or how much do we decide to show sheet after sheet crumb after crumb imitating Poe or King the essence of our purpose?