Oxxo brands, such as Andatti, will be competing against Starbucks to win over consumers in spaces such as the Tec de Monterrey.
This extraordinary expansion plan allows stores like Oxxo and Starbucks to open the same thing in a Tec de Monterrey, as in the lobby of an apartment building.
The inauguration of a new Oxxo store in the territory of Tec de Monterrey took place this week.
The opening of a new store Oxxo on campus of Monterey Tech recalls the conquest of unusual spaces in retail, not only by brands like Oxxo, but also by fast food stores like starbucks and in this case, the rivalry between Andatti and the chain with the siren logo, to conquer coffee-loving students.
The fact was exhibited on social networks, where the inauguration of the premises is shown and opens a very important question Which coffee will win the taste of Tec students, Andatti or Starbucks?
The opening of a new Femsa store on the campus of the Tech Mexico City is an interesting participation of this chain in unusual commercial spaces and patents a new commercial formula that is based on interacting with the consumer from unexpected places.
From this perspective, it is important to see the store models that have been adhering to the current commercial space and the challenge that there is in communicating these places, in order to address new business concepts.
Andatti coffee or Starbucks?
The rivalry that the opening of an Oxxo store at Tec de Monterrey can entail, between coffee Andatti Y starbucks It reminds us of the challenge that is imposed on the market, where it has become crucial to understand what type of product interests the market. With this in mind, unusual commercial spaces are a new testing ground to gain consumer loyalty in categories such as prepared beverages, where Oxxo dominates due to the number of stores where it offers its own coffee and Starbucks maintains its leadership, due to its formula. of retail that has no waste.”
Co “How to operate a critical business?
Selling beverages in a tremendously competitive industry makes this business a critical one in which the best sales resources have to be used. Hence, many brands like Dunkin took a drastic turn in their sales formula and went from being a chain selling donuts to one of prepared drinks and donuts. Starbucks has begun to sell in unusual spaces such as the lobby of an apartment building and Oxxo is not shy in its expansion, on the contrary, it defines an important participation format, bringing convenience retail to places such as the Tec de Monterrey campus .
Sell today convenience and fast food
Today, as we have related in previous paragraphs, there is a clear advance on the part of convenience and fast food, for the conquest of new spaces, which become test places, to define what will be worth it before the consumer.
In this definition there is an important guideline to take into account, think about what moments are motivating the consumer to make a purchase decision in these new commercial spaces.
Once the foregoing is understood, the ability of consumption to innovate before the consumer and, most importantly, establish before him resources that he values more and more, is remembered.
Unusual spaces have become a new land of conquest for both fast food and convenience store retail.
The new space of convenience
Convenience stores are opening stores in unexpected places and the task is based on understanding what resources motivate a better establishment of these businesses in unusual spaces.
We cannot doubt that the resource used by brands to operate in retail is undoubtedly conditioned to crucial activities and not only that, definitive to be able to understand what is triggering purchase decisions and what their characteristics are.