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The advertising industry and everything that surrounds it generates news on a daily basis.
Social networks and the digital pulse have become a very important factor in this sector.
On many occasions, brands benefit from the positioning of the news that is reviewed about them in the media.
The second week of July has left us with a lot of information in the advertising industry, especially in the digital conversation that brands position in each of their posts on social networks such as Twitter, TikTok or Facebook. Given that, there is a very varied list among the most read notes this week.
Among the most read articles this week are some referring to the chain Oxxo, Apple, and even important public figures in the industry such as Ricardo Salinas and the influencer Andy Benavides.
These were the 5 most read notes of the week:
Customer loyalty to a brand is an action that arises spontaneously, and is currently demonstrated wherever they are. This is the case of a recording that went viral on the networks and where Oxxo’s own clients named a woman who was in line to pay at the convenience store as a promoter of the brand because she had a good appearance and was dressed in red. , the color of the signature.
One of the great advantages of looking for a job within the new normality is the ease offered by social networks and digital platforms to learn about and apply for vacancies; However, although this technology allows to expand the range of options, the challenges and errors that applicants face remain similar, so now a recruiter has taken on the task of pointing out the most common errors in a CV , after reviewing just over 2 thousand proposals for their vacancies.
On June 29, 2010, Alan Estrada joined YouTube with the channel Alan por el Mundo and since then he has added more than 540 million views in all his videos, such as the most popular called “Petra 4K | Jordan # 8 ”and where he explains the camera he used to achieve material that has more than 9 million views. While he argues about the equipment he uses to achieve quality videos, content creators like the director of El Deforma are criticized for showing off their AirPod Max, MacBook Pro, iPhone 13 headphones and even a cup from the multinational Nescafé. Everything necessary for his work as a content creator.
Billionaires document their lives on social networks as a very good strategy that adds to the value of their personal brands, as has happened with Ricardo Salinas, who boasted about his last trip to Slovenia and showed on networks what he described as “Xochimilco in Slovenia.” , as well as the “trajineras”, in which millionaires walk.
Influencer marketing continues to grow in the market, which is why many important brands in the world have been adding more and more public figures born from social networks to promote the benefits of their firms. A vivid example are all the brands that have hired the Mexican influencer Andy Benavides and that may be affected after the latest controversies surrounding the 33-year-old.
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These are the most read posts of the week