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The Good End ended and Ricardo Salinas released an interesting insight that revealed what sold the most this season and what it means for consumption.
The products that are reported in sales during seasons such as the Good End, generally obey trends such as purchases through electronic commerce.
In the statement made by Ricardo Salinas, the businessman revealed insights that warn how important the purchase intention becomes in seasons.
Ricardo Salinas owns Elektra and the billionaire recently made a cash cut on social networks, of what he sold during the Good endrevealing how important communication has become in the marketplace.
Given these details, an element at the hand of the consumer becomes clear and it is how important it is to spend and not only that, the way in which it is carried out based on triggers such as a Good End event, which is similar to other promotional seasons such as cyber monday or the Irresistible End, which was the Grupo version Walmart to this promotional season.
The Good End of Ricardo Salinas
Ricardo Salinas explained that during the past Buen Fin the product that sold the most was large screens and concluded an interesting insight and it is that television continues to be the meeting point within Mexican homes.
“I am going to give you a curious fact, this past Good End we had a record in visits and sales at http://Elektra.mx and it turns out that the most purchased screen size by our customers is 65″ and 75”. How do you see? It seems that the TV it continues to be the meeting place at home”, explained the billionaire when giving insights about the experience that he carried out in said center.
I am going to give you a FUN FACT, this #Good end past we had record visits and sales in https://t.co/alR67RXbyO and it turns out that the most purchased screen size by our customers is 65″ and 75″… how do you see?
It seems that the TV is still the meeting point at home. pic.twitter.com/q5htEMzrwk
– Don Ricardo Salinas Pliego (@RicardoBSalinas) December 1, 2022
This data concluded by Salinas is an interesting background in the market, which starts from a crucial element in communication, mainly from elements that today remind us of how important consumption has become on seasonal dates.
There’s a study released by the National Retail Federation, where it is revealed which seasons of the year are the ones that most attract consumers to spend. The main one is the holiday season, with an expense that has reached 796 billion dollars; followed by the return to classes, with an expectation of spending of 83 billion dollars; It is followed by Mother’s Day, with an expected investment of 23 million dollars, and Easter with 180 thousand 400 million dollars dedicated to this celebration.
The expectation of spending that triggers the consumption seasons throughout the year establish consumption benchmarks, such as the importance of the Good End to trigger sales. That television is the center of attention in families, as concluded by Ricardo Salinas, has studies such as the one projected by Statistawhere it is revealed that 64 percent of the specialists interviewed said that the investment will remain with the same figures as in 2022.
Products that stand out in sales, projections that warn how important seasonality has become, are characteristics that undoubtedly set a guideline of great value to the consumer, thus following elements that can be from creative to operational and trends.
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