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Also in an Oxxo in Mexico City This is the same theme as the series.
Today, brands seek to attract the attention of their customers with this type of strategy than in the marketing industry.
Social networks have become the best communication tool for consumers to congratulate the brands they like. As an example there are those of several Oxxo consumers who have congratulated the brand for its creativity in converting one of its branches with the theme of the current series such as Stranger Things.
According to data from the new report by We Are Social and Hootsuite, it revealed that there are currently 4.62 billion network users worldwide, which represents a year-on-year growth of more than 10 percent.
Likewise, the same study details that the number of users of Social media now equates to more than 58 percent of the world’s total population.
Oxxo falls in love with customers with its Stranger Things theme
Through the social network Twitter several Oxxo consumers applauded to the brand for its Stranger Things theme at one of its branches in Monterrey.
In the images shared by Internet users, one of the iconic figures of the Netflix series can be seen, such as the demogorgo, drawing the attention of consumers.
#StrangerThing in MTY @Tiendas_OXXO pic.twitter.com/2GMRLClNi2
— Miguel Elizondo (@MikeElizondo) June 3, 2022
And in the @Tiendas_OXXO In my neighborhood there are only killer dogs 😅 pic.twitter.com/gqGI4a9k1Y
– The Happy Fat (@SoyGordoFeliz) May 29, 2022
As well as in an Oxxo in Mexico City located at Av. Patriotismo 630, Nonoalco, Benito Juárez, This is the same theme of the Netflix series where there is no time restriction.
Oxxo has always promoted its name by carrying out campaigns and collaborating with topics that are in trend in the collective, as an example in an opportunity it also turned one of its stores into a theme of video game Minecraft Dungeons or even Halo Infinite.
Let us remember that today brands seek to attract the attention of their customers with this type of strategy than in the marketing industry. It is known as advertising activations that are a non-traditional or invasive marketing strategy and are characterized by being presented in unusual places such as parks, public squares or special events.
Likewise, according to specialists, brand activation will create bonds of trust between consumers and the brand, which is key to the penetration and growth of the company or business in society. While in marketing terms, activation will stimulate the purchase process through positive experiences.
Given this, experts detail that the great differential of brand activation is precisely the proposal to offer something of value to people, which can be a sensory experience, a gift or a prize. Another common strategy is to associate the brand name with a specific occasion in a brand activation.
As an example of this type of strategy, we have those carried out by brands such as Sephora, Nutrisa, Kit Kit, Tecate, Pepsi at the Tecate Emblema music festival, which showed the best of their product to the attending public, winning and retaining new and old users of their products. signature.
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