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The Internet user highlighted the importance today that brands must know how to apply good customer service in order to provide a good experience to each of their consumers.
According to a Gartner survey, 64 percent of people consider the experience more important than the price when making a purchase.
The customer experience is what your consumer will form based on their interactions with your brand, which can be positive or negative.
Many brands in the market know the importance of knowing about customer service and experience. Among these brands is Oxxo which, according to a publication by an Internet user, In its welcome kit, the convenience store gives its new associates a book where they explain the methodology that will make your customers remember you and recommend you to other consumers.
According to data from specialists, customer service or “customer service”, is defined as the services provided to the customer at all stages of the purchase process in a brand. While the customer experience or also called “customer experience”is the experience that your consumer will form based on their interactions with your brand, which can be positive or negative.
Oxxo welcome kit demonstrates the importance of the customer
Through a publication on the social network Twitter, the Internet user identified as @yamialmaguergil celebrated the action of the convenience store by giving away a book in their welcome kit to their associated businessmen where they explain the service methodology and customer experience.
congratulations @Tiendas_OXXO
for its recent annual meeting #commercial celebrating the #Customer experience💚 and #collaborator ♥️I love see @BookCustomer 📗 in the welcome kit 🎁 to all regionals and managers to accompany them on the journey of #companiesofexperiences pic.twitter.com/Y8w9l2wS8y
– Yami Almaguer Gil (@yamialmaguergil) March 29, 2022
In her post on Twitter, the Internet user who attended the annual business meeting celebrating the customer and collaborator experience carried out by the brand, highlights the importance today that brands must know about how to apply good customer service in order to provide a good experience to each of its consumers.
According to a Gartner survey, 64 percent of people consider the experience more important than the price when making a purchase, so these two terms are very important for them to know how to master the brands. Likewise, obtaining new clients can be reflected if you do these two areas well. Harvard Business Review highlights that attracting new clients can be up to 25 times more expensive than gaining the loyalty of those who already buy from you.
These data show that firms globally must be concerned with training their associates and collaborators on these issues, since many companies currently register various complaints and complaints on social networks by consumers where they narrate their bad experience thanks to bad operation of the customer service department.
The welcome kit with the necessary tools that brand collaborators can use has become a custom, as is the case of another user on social networks who showed her experience joining as part of the new work team of the company Mi Secret.
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