Index hide1 YouGov It measured the feeling surrounding events of all kinds in various venues such as movie theaters or auditoriums.2 If we look at the case of the alleged smartphone thief at the Dua Lipa concert, in some smaller venues protocols are implemented when a smartphone is reported stolen or lost.
YouGov It measured the feeling surrounding events of all kinds in various venues such as movie theaters or auditoriums.
If we look at the case of the alleged smartphone thief at the Dua Lipa concert, in some smaller venues protocols are implemented when a smartphone is reported stolen or lost.
There is a significant lag on the part of those attending events today, who remind us how important communication is.
Information disclosed by Carlos Jimeneza journalist specializing in the source of nota roja, reports that capital authorities found the man who during the concert of Dua Lipaallegedly stole various smartphones including devices iPhonewhich are among the most expensive in the telephony segment.
These types of bad anecdotes remind us how valuable venues at present and the whole concept of experience that should be thought around the meetings in said places, in which a very interesting aspect is consolidated in it and it is everything that has to do with the way in which the brands participate in activations and in the experiences that the assistant in security must take, beyond a saturation of calls to action so that he consumes them.
YouGovfor example, led an important study in which he warned that the prices of tickets for events in venues, from tape premieres to concerts, increased. The 30 per cent of the Mexicans surveyed considered the above, while an interesting 14 percent said he had not bought tickets in recent months.
If we cross the case of the alleged thief of smartphones during the concert Dua Lipa in Mexico, with the survey of YouGovthere is a significant lag in the experience that these events must offer, to guarantee greater attendance at the events they hold.
HE WAS STEALING PHONES at the CONCERT of @DUALIPA
It’s Kalid Tecla Garcia
He was walking around the concert taking phones out of the bags of the attendees.
Agents of @SSC_CDMX They arrested him and recovered all these devices.
If you recognize any, they are in @FiscaliaCDMX of @A_VCarranza pic.twitter.com/mAvbz3QYhM
– Carlos Jiménez (@c4jimenez) September 25, 2022
It is worth considering that the events market has found an essential resource in the venue and it is the capacity of these spaces to generate better experiences for the attendees, as was revealed in a video of tiktokwhere the entertainment center Valetodo Downtownannounced the protocol that it activates when one of its assistants reports the loss of a device such as a smartphone and consists of checking each one of the assistants when they leave, to prevent them from leaving with the team and finding reported as stolen.
There are two interesting cases to address from event marketing. In one, the insecurity of going to a venue in Mexico, due to the risk of a high-cost smartphone being stolen at said event; The other point to consider is how in smaller Venues, such as an entertainment center, action protocols against the report of a stolen device have already been established and third, the feeling that there is in the event attendee, where it persists although in a small percentage, the refusal to attend these events.
Given these cases, it is interesting to highlight how valuable the collaboration of third parties becomes, such as a journalist who, being specialized in the red note, helps to generate, through the influence it has on networks, awareness of the care that those attending events in Mexico must have. of your belongings.
With this, it remains to promote a greater safety culture, for those who attend events in Mexico, better protocols and a greater commitment, beyond sales actions aimed at attendees, to achieve practices that guarantee safety in these meetings.