One out of every two people in the world practices age discrimination.
In 2021, approximately 40 percent of the population over the age of 65 lived in poverty in Mexico.
Likewise, in the country it was shown that many companies restrict job opportunities to those over 35 years of age.
Brands recognize the social importance they have on today’s consumers, which is why today more than ever they are joining projects to help the various communities. Before that, Oxxo launched three inclusion projects for older adults.
This comes after, last week, the qualified majority of 461 votes in favor in the plenary session of the Chamber of Deputies approved a business restriction: companies will no longer be able to establish a maximum age to hire an applicant in Mexico.
Said reform proposes two modifications to guarantee the elderly the right to work, without any discrimination, which implies that no employer in the public or private sector may set an age limit for hiring an employee.
The refusal of companies to hire people over 45 years of age is increasingly recorded. An investigation by the Department of Public Administration Studies of El Colegio de la Frontera Norte (The Colef) details that in Mexico many companies restrict access to employment opportunities to people over 35 years of age, reducing the possibilities of hiring to only 10 percent of the available spaces. While, for people over 55, the percentage of getting a job is reduced to only 0.5 percent of the available job offer.
For his part, the president of the Mexican Association for Non-Discrimination in Labor by Age or Gender (ANDLEG), Javier Vázquez Robles, referred in an investigation that 90 percent of the vacancies offered leave out those over 35 years of age. All this, despite the fact that denying a job on the grounds of age is prohibited by the Constitution and the Federal Labor Law.
Oxxo and its new projects for older adults
Through a press release, FEMSA explained that within the framework of the International Day of the Elderly, it endorsed its commitment to support and inclusion for older adults through three programs implemented in its Proximity division: Training Centers for Older Adults, rounding up for this sector and a labor inclusion program.
This initiative comes from the current refusal of companies worldwide to hire people over 45 years of age. That is why FEMSA explained that thanks to these projects, to date, it has benefited more than 3,400 older adults between 60 and 70 years of age and 18 institutions that support this sector.
“At FEMSA Proximidad, and specifically at OXXO, our main objective for older adults is to promote their economic development and well-being through the renovation and opening of spaces that allow them to develop, be independent and continue to be active. We work together with organizations, universities and government agencies. In this way, we reinforce the social and economic commitment we have with the communities where we have a presence,” said Jorge Carpio, Manager of Sustainability and Social Responsibility at OXXO.
In that order, the company explained that the Training Centers for the Elderly are part of the OXXO Transversal Strategy that “It consists of mutual work with universities, civil and public organizations, to achieve the rehabilitation and recovery of spaces in which classrooms are activated to provide the necessary tools and knowledge to older adults aged 60 to 70 in a situation of vulnerability and that Let them stay active.”
Likewise, Oxxo mentioned that through this plan, courses focused on the development of skills to start a business, finance, customer service, administration, computing are offered, and even the choice is made to satisfy the various learning styles of older adults through the implementation of content available They can be taught with a tutor or self-taught, all with the aim of providing them with the necessary tools and preparation so that they can contribute and enrich their talent.
“The objective of these Training Centers for Older Adults is to enable them to undertake, or work at OXXO or another company,” they explain in the text.
With this initiative Oxxo joins the list of companies in Mexico that are inclusive of older adults, as an example is Walmart that, despite the fact that he had already given up, he decided to resume his program of senior packers.As well as other supermarket chains such as Chedraui, Soriana and Comercial Mexicana are hiring more older adults or people with disabilities.
And although it may seem like a not very common topic, it is important that brands join this type of project, where they show how all human beings have the same value, so we should have the same conditions.
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