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In the Mexican territory there are 20 thousand Oxxo stores.
In 2019, Oxxo recorded consolidated revenues of 506 thousand 710 million Mexican pesos.
The firm belonging to FEMSA is present with stores in countries such as Colombia, Chile and Peru.
Social networks have become the tool most used by people to share their creativity, especially when it comes to brands. This is the case of a story that is going viral because it involves the Oxxo brand, Andatti and crazy hairstyles.
In recent days, the task of crazy hairstyles has gone viral on networks, which became a whole strategy for many brands due to the creativity of some consumers who gave their children the best look with colors, logos and products from their brands. favourites.
This initiative arose from Children’s Day, which is celebrated on April 30 throughout Mexico, so during this week, girls and boys have different tasks, one of which is to attend their schools with “crazy hairstyles”.
Oxxo and Andatti protagonist of crazy hairstyles
Through a video on the TikTok social network, a young woman shared the hairstyle she did for her daughter to attend school and will join the trend of crazy hairstyles.
In the video that has gone viral, the description “your mom works at Oxxo” is read.
The Oxxo employee styles her daughter’s hair using a glass of Andatti coffee, accompanied by an iconic donut from the convenience store.
This video shows how the Mexican brand Oxxo has gained fame in many parts of Latin America, where a study carried out by the Latinometrics statistics platform indicated that there are 20,000 Oxxo stores in Mexico, surpassing even the chains of its competition 7 Eleven. .
The recording went viral on TikTok and sparked various comments from Internet users who applauded the creativity of the mother and her daughter for the profile of the Mexican brand.
Likewise, the Oxxo brand also commented on the video from its official twitter account, writing: “and you like Andatti”.
@palomamurillo380♬ Little Bitty Pretty One – Thurston Harris
“There is no excuse. Exemplary mommy, great mom ”, reads a comment from an Internet user.
“I love you many mommies who do double duty despite being heavy,” read another comment.
“Congratulations to mommy who is working hard for her little girl to participate,” wrote another Internet user.
This video joins others that have been published on networks where children and mothers are taking all their creativity to get on the hairstyle trend and many have highlighted brands such as Coca-Cola, Maruchan, Oreo, among others.
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