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In the study Edge by Ascential Oxxo was placed as the second most valuable brand in the retail.
eMarketer has an estimate of total expected worldwide sales in retail.
Oxxo let it be known that he sells a small inventory of products from make-up through its promotions site and although it is limited, it is about the participation of this store in a powerful category in retailby the sales it generates and the number of competitors it has.
within the segment of Beauty & Personal Carerevenues add up to an estimated 7 thousand 930 million dollarswhich are expected in the Mexican market during 2022 and that, broken down in detail, allows us to see four segments: cosmetics, fragrances, personal care and skin care.
The projection launched by Statistical estimates that for this year, the first category listed above will add income for $1.4 billion; while the fragrance segment 1.19 billion dollars and the personal care almost 4 billion dollars.
The vigor of the personal care segment is noteworthy, because after the health contingency, confinement habits were consolidated among consumers. First, it is important to recognize how valuable the retail area has become in terms of products designed for the cleaning habits of consumers; second, best practices are established, which serve to understand in which categories the habits trigger more purchases.
There is then a tremendously marked habit in the consumer before the makeup segment, which makes the offer relevant, which although incipient, is growing in categories where it was difficult to imagine seeing these products, such as convenience stores.
Oxxo enters the makeup sale
Just as it entered back to school with a stationery offer that stands out for Bic pens, permanent markers and pens, in its makeup offer, Oxxo includes products such as nail polish from Alexander Cosmetic, Kehel Ultra Pencil, eyeliner alexander, powder Angel Facelipsticks, as well as indelible lipsticks.
This product proposal with which Oxxo stands out in the industry make-uphas revealed a very important resource and that is the ability of brands to retail for adding new sales categories.
Walmart For example, in the midst of the inflation that is experienced in the world and that affects consumer purchasing decisions, it inaugurated the second-hand category, with which it accepts to sell reconditioned electronic products, as a way of maintaining consumption in its store. , but now for products that are under review.
Crucial activities have invariably been consolidated in the stores and one of them is to maintain vigorous operation in their stores through inventories that expand the sales opportunity of these retail participants.
With these established conditions, there are rules that manage to draw attention to what motivates the consumer to make a purchase and that is access to the diversity of products, whether from a category as popular as makeup or a second-hand segment, in response to current inflation.