On May 19, in commemoration of Marketer’s Day, the Universidad Anáhuac Puebla and MKT Clan, a prestigious private club made up of marketing directors from various companies, came together to organize RESONANCIA, an event designed to pay tribute to professionals in the industry’s leading marketers.
The event began with the presentation “The evolution of marketing in the new era”, given by Sergio Armando López Zepeda, executive president of the Alliance for the Strategic Value of Brands (AVE). Subsequently, the award ceremony was held.
First, the trajectory of the Anahuac Puebla University in the region’s educational industry was recognized, followed by an emotional distinction for Bobby de la Garza, who shared some anecdotes from his career. In addition, a tribute was paid to Martín Diez, founder of Mercadiez SA de CV, who offered some moving words to all those present.
Similarly, Edgar Estrada and Mariel Reina were recognized, who offered an inspiring speech on motherhood and working life. A posthumous tribute was made to Bettina Korenyi, whose recognition was received by her son, Álvaro Contreras Korenyi. Later, the attendees enjoyed a great theme party under the motto “Neon”.
MKT Clan and Universidad Anáhuac Puebla express their gratitude to all attendees, as well as sponsors and allies, including Birth Group, Mercadiez, Xpressgráfica, Grupo Más, THK Marketing, Happy, Pan Plátano, Talateca and Mezcal Yuu Baal. Without your support, RESONANCIA would not have achieved the great success it did.
Stay tuned for the next edition of RESONANCIA, where you can continue sharing knowledge and celebrating the successes of the marketing industry in Puebla.