We had the opportunity to attend the celebration of the third anniversary of OPPO in Mexico, date that was equally used to present and launch its new folding screen smartphone with a vertical form factor: the OPPO Find N2 Flip.
At the conference we had the opportunity to test the device under different scenarios and analyze in greater depth the points of distinction that make this smartphone the Premium segment bet for this brand in the country.
During the launch of the OPPO Find N2 Flip, the company revealed that today this brand is positioned in Mexico with a Market Share 14%, which speaks about the pace and strength with which they have arrived to become a benchmark in their segment.
In fact, Mexico is spearheading its strategy for Latin America, expanding its incursion and consolidation in other markets such as Chile, Colombia and Peru.
Within the framework of such a celebration, we had the opportunity to interview Eduardo Morones, CEO of OPPO Mexico, to learn more about his plans for the Latin territory.
“The Chilean really knows and compares.” – Interview with Eduardo Morones, CEO of OPPO Mexico.
Eduardo Morones, CEO OPPO Mexico: Mexico is a very large market. Outside of Brazil, it is the second most important in Latin America in terms of users. It is a very different market, where the relationship continues to be primarily with the operator as a sales channel.
Then the decision was made with Latin America, being a considerable market, to create this base, this anchor, in Mexico and then replicate it in other countries. It was a strategy that has worked for us.
In a second level This is where Chile and Colombia come in, which are a segment with a medium, medium-high average ticket. In the third phase, Peru and Central America enter. This is how we have structured the plan for Latin America.
OPPO is not a company that seeks to eat the whole cake. I have seen many cases of failure of many brands because they do that. They do not go deep in one country or another, they have many losses and many companies close for the same reason.
Step by step we are consolidating in Mexico and the intention is to do so in Chile, Colombia and other markets as well.
FW: In this process, have you observed any distinctions between the Mexican and Chilean mobile users?
MS: Chile is a very technological market. The Chilean really knows and compares. He is very informed of what is in the world. So in the medium, medium-high segment, which is where we are, it is very similar between both countries.
There is a segment that we go to that is the Reno family. The intention is that we have a theme of loyalty, of having a good experience, that is where I think there are similarities between the Mexican and Chilean markets.
Mexico, for example, is a very pambolero, soccer country, Chile too, we are both very passionate about sports.
So at a global level we have made the decision that sport is an important pillar, because those values go very hand in hand (with the brand vision). That’s why right now we launch OPPO N2 Flip with the Champions as the official smartphone of the tournament.
We are also present at Roland Garros, Wimbledon, at the Mexican Tennis Open and multiple sporting events worldwide.
FW: In which segment do you see the Latin American user of OPPO devices and particularly the N2 Flip?
MS: In general, our segment is young, from 18 to 45 years old. It is where we are much stronger and we are equally committed to positioning ourselves in each price segment.
The OPPO N2 Flip belongs to the Premium segment, it is a very versatile, manageable phone. I am a user of this model right now and it makes me happy, because it is a smartphone that does not feel like you are carrying a partition in the bag.
This is the bet we make!