the campaign of digital sales bigger in Mexico, “Hot Sale”, registered sales of 29,949 million pesos (1,753 million dollars) in its tenth edition of 2023, an interannual increase of 29%, revealed this Tuesday the Mexican Association of Online Sales (AMVO).
This amount, which implied a historical participation of small and medium-sized enterprises (SMEs), exceeded 23,240 million pesos (1,360 million dollars) in 2022.
We also had more SMEs than ever before, 25% of the companies that participated were SMEs”, highlighted Pierre-Claude Blaise, AMVO’s general director in presenting the results of this edition of the “Hot Sale”,
which took place from May 29 to June 6.
Paulina Ortiz, e-commerce leader for NielsenIQ (NIQ)explained that throughout the 10 years of this digital sales campaign, the Hot sale it has grown up to 75 times in terms of sales.
Practically, we are seeing the consolidation of one of the most special campaigns in the digital world, surely the most important in Mexico in terms of digital sales”,
commented.
In this decade, he highlighted, the “important peak” that occurred in 2017 stands out, when sales in this campaign grew 324%.
Ortiz indicated that if 2019 is taken as a reference, the year before the covid-19 pandemic, the Hot sale shows a maturity with an increase in the digital sales by 28%.
Mexicans spend more, even with high inflation
The data collected from Hot sale They also show an annual increase of 66% in average spending by Mexicans during this campaign, even with high levels of inflation.
The electronics and beauty and personal care categories were the leaders.
The average total purchase went from 1,629 pesos (about 95.3 dollars) in 2022 to 2,700 pesos (158.07 dollars) this year, accompanied by an increase in the number of products per purchase, going from one item to three.
Ortiz stressed that there was greater interest from buyers to make a gift to relatives or to purchase products for their pets, with a 54% growth in the number of products purchased, up to 29.2 million products sold in this edition of the “Hot Sale”. ”.
Likewise, he said that 11.1 million purchase orders were submitted, with interest-free months as the most recurring promotion.
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