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It is estimated that on average companies allocate 50 percent of their marketing budget to digital strategies.
It is estimated that currently just over 68 million people listen to podcasts on a daily basis.
At present, social networks and digital platforms have become the great trend within the new normality, thanks in large part to the large number of tasks that they allow to be carried out, such as studying, working, trading and relating, so companies have been increasingly immersed within these, since positioning in networks today is fundamental, therefore, strategies such as online audio are increasingly important.
As a result of the foundation of digital life derived from forced social distancing, companies have begun to invest more in strategies related to marketing, so much so that today, it is estimated that companies invest in these strategies, between seven and eight percent of their gross income, while the marketing digital absorbs little between 45 percent and 50 percent of the budget allocated to marketing.
Whether seeking positioning within traditional platforms such as Instagram, Facebook or Tik Tok, this through marketing influencers or through audiovisual strategies, on platforms such as YouTube or Twitch, companies have more and more presence within the networksan aspect that has also fostered marketing through audio in recent years, whether through music streaming platforms or podcast.
Online audio, uses and advantages as an advertising strategy
Within the current context, companies must seek to integrate into trending technologies, this if they seek to remain current within the taste of consumers, since there are currently just over 4 million 950 thousand people immersed in the network, which opens up a wide panorama of potential consumers, of which it is estimated that just over 24 percent, about 68 million people, actively listen to podcasts.
Therefore, the scope of this technology offers firms the possibility of impacting new audiences, which suggests a widening advantage in the face of a new normality in which consumers have become increasingly demanding, not only in the current and congruence of the brands, but also in their presence within all available channels.
For both brands and consumers, having options other than the traditional ones allows them to broaden the panorama, not only in consumption options, but also in the possibility of creativity, since strategies within social networks are usually temporary, so these must be constant and active.
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