We are living in an era of digital interactions, where differentiation through strategies with valuable content will make a big difference in the interactions of the pharmaceutical industry with the health professional.
According to data from Veeva Pulse Insights, there is now a 70/30 mix of participation in face-to-face and virtual activities (video, chat or text, phone and email). These data show that companies that make strategic investments in generating an omnichannel journey obtain better results in efficiency, experience and user access.
75% of Health Professionals seek to improve, maintain or increase digital interactions with medical representatives. For this reason, videoconference meetings combined with face-to-face visits have increased efficiency and impact. One of the most important opportunities to consider is the fact of engaging Health Professionals through a combination of face-to-face and virtual channels and it is video interaction that has a three times greater promotional response compared to meetings. In person.
It is a fact that virtual engagement is a natural complement and accelerator of in-person presence, therefore the customer experience is benefited thanks to the combination of indicated channels. By using newer channels like chat and text, as well as expanding the use of video and email, some companies are realizing the benefit of “pull” models in which healthcare professionals engage with each other. they communicate directly for information along with their traditional “push” outreach tactics.
This model allows Health Professionals to interact through their preferred channels at the most convenient times, to have deeper conversations with the representatives they trust. ISI Pharma®, as a leading company in the omnichannel experience, has generated a model of “attraction and interaction” in which Health Professionals can participate in two-way communication as a key part of the combination.
What is an omnichannel approach to medical engagement? An omnichannel approach creates an integrated experience across all possible communication channels and touchpoints, whether they are physicians, clinicians, or sales teams. With omnichannel, sales forces and marketing teams can maintain 24/7 contact with their audience.
Today, with ISI Pharma’s Omnichannel Marketing Pharma (OP) methodology, it is possible to orchestrate all the channels and create a strategic connection of the different points of contact, providing an immersive and valuable experience for the doctor and/or patient.
Innovation and creativity will always add value to digital strategies, generating reach and frequency with our target audience, where, without a doubt, the correct message through the appropriate channel makes a difference in our strategies.
“ISI Pharma adds value with registered impact methodologies for the pharmaceutical industry”.