“For 3 years, we have been working very hard with the entire 7up team, to give consistency and freshness to the brand. And we have no doubts that each year the campaigns evolve. This year, the tension of the campaign stems from something that we consider very relevant, and it is that tendency to say “no” to any plan. It’s almost an immediate response. And it is there, where the brand, through friends, has something very important and tiktokero to say: Let’s change the “oh no” to “oh yes”. Basically, let’s say yes to chilling with friends and 7up.” Greco & Gamba DGCs, from ISLA, commented.
“We wanted to make a campaign that invites you to enjoy with friends and 7up; a campaign that will show that we really enjoy it and that we are refreshed when we say “yes” to those unique moments with friends”, said Marcela Mayorga, Senior Marketing Manager of 7Latinoamérica.
The campaign includes television, outdoor, and a strong focus on social media. Produced by Landia México and filmed by Fran Colombatti.
Data sheet:
- Advertiser: PepsiCo
- Product: 7UP
- Agency: ISLAND
- Chief Creative Officer: Ariel Serkin, Rodrigo Grau
- Chief Strategy Officer: Mariano Serkin
- Executive Creative Director: Mariano Gamba & Rodrigo Greco
- Creative Director: Nicolas Iampolsky & Juan Lodola
- Head of Growth: Erika Llera
- Head of Art: Diego Correa
- Head of Production: Coqui Gimenez Uriburu
- Producer: Berenice Sotelo
- Producer: Landia
- Director: Fran Colombatti
- Managing Director: Claudio Amoedo & Thomas Amoedo
- Executive Producer: Santiago Muñoz, Luciana Abramzon
- Cinematographer: Marcos Hastrup
- Art director: Luciano Lasca
- Wardrobe: Cece Areas
- Digital unit: Kevin Rosales & Alex Flores
- Editor: Vanessa Ferrario
- Post-production: Maitén Molina
- Music & Sound: BDS
- Colour: Nadia Khairat
- Responsible by advertiser:
- Home Team: Francisco Mangiarotti, Ignacio Segade and Belén Ferreccio
- Regional Team: Gonzalo Muente, Nicolás López Martí and Marcela Mayorga
- Producer by advertiser: Hugo Tenorio Lule, Melissa Hernandez Vega and Salomon Levy