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The number of content creators on global platforms increases by 48 percent in 2020
In 2021, the platforms have incorporated about 700 thousand new content creators.
In 2020, the number of creators who earn a salary of more than 69 thousand dollars a year.
Social networks have become the best tool for people today to monetize and earn money with their content. This is the case of Facebook and Instagram that continue to prioritize the content that is created for Reels, for which new options related to musical content have been integrated.
According to data from the report by We Are Social and Hootsuite, revealed that there are now 4.62 billion network users worldwide, representing a year-on-year growth of more than 10 percent.
In this sense, it is normal for people, especially young people, to use these media as a work tool, to generate money. So the world of content creators has increased in recent years, creating a new economy. According to data from the Linktree company, in its report “Creator Report”, there are currently about 200 million content creators around the world.
The new tools of Facebook and Instagram, to monetize with music
As one of the most used social networks worldwide and with the rise of other vertical and short video applications, the competition for innovation and audience retention has brought new features to some platforms.
This is the case of Facebook, which continues to prioritize Reels content on its platform, which is why it has integrated new options related to musical content.
The platform belonging to Meta highlighted that it will not only have the ability to promote the creation of vertical videos in its Reels format, but will also give its creators the possibility of using licensed music for them.
As mentioned by the digital medium, with this function, when a song is licensed, they will be able to generate profits through in-stream ads and another part of that money will go to the owners of musical rights.
Also, another change that comes with this new tool is that the donation system for Stars on Facebook has been modified so that they can be used not only in the live broadcasts of content creators, but it will also be possible to send these tokens through of the Reels and other sections within the platform.
For its part, Instagram will have the ability to schedule posts up to 75 days in advance within the platform and without the need to resort to third-party applications.
Soon, the social network will be implementing a function that allows the editing of content in an appropriate way within the Instagram application, in addition to the synchronization of audio and video for future publications.
“Our goal is to give people a single place to edit everything on their Reels,” they explained.
As well as these Meta social networks, other platforms have been updated to improve the best experiences for their users, such as Twitch, which announced that its new feature, called Guest Star, will allow content creators to include five people invited to a broadcast on the streaming platform, it is now available to all users of the platform who wish to use it to create content.
In conclusion, today the digital world is a vital tool for people, that is why there are several of these media for users to choose from.
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