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In 2022, Mercedes-Benz ranked 17th among the best-selling car brands in Mexico, with an estimated 15,515 units.
TikTok was the most downloaded mobile app on iOS and Android devices last year, according to a study.
As of today, TikTok accumulates an estimated 1.7 billion monthly users, placing itself above Instagram.
After announcing a partnership with Google, the German vehicle brand Mercedes now signs an agreement with TikTok, joining, like many other brands, the great furor caused by the Chinese social network that recently became known as the most downloaded app in Mexico.
It has become clear that social networks are, today, an indispensable tool in terms of digital marketing and, to tell the truth, TikTok has become the platform that everyone wants to reach.
The social network developed by ByteDance was launched in 2016 and, in just five years, it managed to break the barrier of one billion usersa fact that happened in mid-2021.
In that year, in addition, the platform became the most searched site on the Internet, placing itself above Google, Facebook, Amazon, among other giants, according to what CloudFlare disclosed.
Undoubtedly, if something has been of great help to the growth of TikTok, it was the pandemic, a period that, as is well known, forced a massive confinement, which, by the way, allowed spaces such as streaming, social networks social, among others, will be positioned in the main habits of users.
Now, 2022 was also an interesting year for the short video platform, since, from the outset, managed to surpass Instagram, amassing 1.7 billion monthly users. Similarly, a study conducted by Sensor Tower revealed that, during the first half of said year, TikTok was the most downloaded app on iOS and Android mobile devicesreflecting that the growth of the social network does not stop, quite the contrary.
Not just Google; Mercedes allies with TikTok and this is her bet
In the automotive industry, Mercedes is one of the most iconic brands, even though, in Mexico, it was not one of the best sellers last year. In a context where New car sales in Mexico reported growth of 7.03 percentWith a total of 1,086,058 units being sold, Mercedes-Benz ranked 17th among the best-selling cars in our country, with an estimated 15,515 units.
It should be noted that Nissan (168,940 units), General Motors (165,117 units), Toyota (96,387 units), KIA (89,140 units) and Volkswagen (85,941 units) were the ones with the highest sales.
Now, as part of a strategy to undoubtedly consolidate itself among Generation Z consumers, Mercedes signed an alliance with TikTok and it will be until the end of the year when the E-Class model, equipped with the MBUX Superscreen, already has the integrated social network.
In fact, from the car itself, the driver will be able to comment, like and enable automatic scrolling for a tailored experience.
In the end, what is clear is that TikTok is no longer a short video social network; It is, yes, but today we are talking about a highly effective positioning platform, which is why many brands have already begun to adapt their strategies based on the Chinese social network.
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