In 2021, 1.5 billion units were sold. smartphones globally.
In 2021, there were about 3.9 billion mobile phone users in the world.
HMD Global, the home of Nokia, is valued at $1 billion in 2022.
There are many people who remember their childhood and what was the first cell phone they had in their life. That is why many brands like Nokia are recalling their phone models, turning them into a smartphone for these new generations.
It is important to mention that Nokia has been the most important company in terms of development of the mobile industry throughout history, which according to Newzoo estimates, in 2021 there were about 3.9 billion users of smartphones in the world Y, gartner forecasts suggest that they sold a little more than 1.5 billion.
Given this data, global revenue from mobile phone sales is expected to reach 540.6 billion US dollars this year, according to estimates from the Technology Market Outlook, prepared exclusively by Statista.
In this sense, an industry that has undergone many changes, all this thanks to new technologies, was at one time led by brands such as Nokia, which we remember was founded in 1865, and is a Finnish information technology and communications company. that, a Newzoo study, revealed that some of its models exceeded the figure of 250 million units sold.
Nokia returns with these iconic smartphones
As a new course, the Nokia brand bet on its iconic phones to turn them into smartphones and adapt them to new technologies and generations, such as the millennials and the centennials.
Given that HMD Global, the home of Nokia phones, recently announced three new phones that they offer an alternative to people looking to escape tech fatigue and the “always on” culture.
HMD Global was listed as the leader in the basic phone market, and is valued by its own data at $1 billion in 2022, with this launch.
Among the new models of the company is the Nokia 5710 Xpress-Audiowhich is undoubtedly a ‘feature phone’ created for those who want to listen to music. The Nokia 2660 Flip is a model of affordability and durability in a flip phone.
Likewise, HMD Global reaffirmed that it wanted to recover again the essence of the legendary Nokia 5310 Xpress Music, Let us remember that it was a mobile phone with an MP3 player, wireless FM radio and a double front speaker.
“Nokia’s classic heritage meets innovation in our entry-level phone portfolio. This iconic range is gaining momentum as a trusted companion for all your communication needs. We have also brought our well-known longevity promises to the tablet market,” said Florian Seiche, CEO of HMD Global.
Before this launch, users have not stopped giving their opinion on social networks, where many show their happiness at this product.
Let’s go to 2007-2010 when we were young and you find that they bring it out again in 2022 TAKE MY MONEY🥹🥹
Classic look with a modern touch 😉
The Nokia 5710 XA slider phone hides the built-in wireless headset. #nokia #Nokia5710XpressAudio #Nokia5710 pic.twitter.com/J8YODpc1R4
— ❤️🔥Ing. Jeffrey Umanzor🧸🇭🇳 (@jeff_umanzor) July 12, 2022
Nokia has just relaunched the Nokia 5710 XpressAudio:
• 48MB of RAM
• 128MB of expandable storage with MicroSD
• Dedicated buttons for music control
•Bluetooth 5.0
• 3MP camera
• Noise canceling headphones
• Double speakerPRICE: $80.00 USD
— Nicolight Copernight (@HibikiDomineki) July 12, 2022
This is innovation by Nokia 😍 pic.twitter.com/iIj3Pf55wt
– Carlos Vassan (@Carlos_Vassan) July 12, 2022
This strategy of attracting users’ nostalgia with old iconic products is not only used by HMD Global, Well, its competition Motorola also launched its Razr model on the market, turning it into a smartphone, without losing its old essence. It was in February of this year that Motorola revived its iconic Razr model in a state-of-the-art and more stylized version of the device that had been key to the brand for many years.
In conclusion, brands know that this is the best strategy to attract new users and retain existing ones, but they also seek to capitalize on the opportunity and at the same time correct the aspects in which they “had fallen short” in their old models.
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