Coldplay is worth an estimated around $475 million.
The song of my universe in collaboration with BTS got 244 million views on YoTube.
Chris Martin has a net worth of $130 million.
famous british band Coldplay stands out mainly for giving its audience sensations of emotion, which is also known as marketing experientiala key factor that companies can imitate, with the aim of creating a positive impact on their customers, by offering them something new.
Coldplay has been in the market for a long time, its beginnings go back to 1996, when Chris Martin and Jonny Buckland met at the University of London, at first they formed a band called Pectoralz, later they added more members. to the band until a year later they changed their name to Coldplay, which is how we know them today, since then, after 25 years, they have gained experience in the best way, it is not easy for a musical group to stay for so long, they have done various things so well that to this day they are still resoundingly successful.
The band has had important collaborations with other big artists in the medium, including Selena Gomez, Rihanna and recently with the famous South Korean band bts with whom they released a different version of the song My universe, this has been one of the most anticipated and accepted collaborations by the public since this caused them to return to the Billboard HOT 100 #1. This video reached 244 thousand views on YouTube.
Due to its success over time, it is not a surprise that Coldplay It is one of the bands with the most value in the market, its image includes profits in various things such as the royalties of its songs, its musical tours, merchandise sales, among other things, which is why the Coldplay band alone has an estimated value of around 475 million dollars, while Chris Martinthe representative figure, is the member with the greatest fortune, he has a heritage of 130 million dollars, in the case of the other musicians, his fortune is estimated at 100 million dollars.
Businesses can imitate Coldplay’s experiential marketing
Part of the success that the Coldplay band has obtained is due to the impressive experience that it causes its fans in their concerts, since they really offer a true show, they have stood out for their creativity and originality, currently the band continues on its tour of Latin America .
What is Coldplay experiential marketing?
Coldplay offers key factors in their shows, which makes them stand out from other bands, managing to position themselves through the marketing experientialin their concerts they seek their audience to interact with them using their five senses, the objective of this is to build a close and positive relationship that in turn leaves a good experience so that the person or the public is left wanting more and that way stay and become an assured consumer.
The band achieves this with various strategies in their concerts, an example of this is when they have colored their audience, with the famous xylobands that light up in a specific color, forming different groups of colors in the audience, this was implemented in the concerts that he offered this year in Mexico, simply this detail opened the conversation on social networks, thus generating attractive traffic. Although Coldplay sought to generate unforgettable moments in their audience, they also thought about another important issue such as the inclusionTherefore, their concerts were designed so that anyone could enjoy them, special vests that produce vibrations were designed so that people with hearing loss could have an unparalleled experience that is not usually carried out in other musical shows.
Another factor that gave a lot to talk about is that they were concerned about having a sustainable tour, to begin with, the bracelets that light up colors can be reused and are biodegradable, in addition to the stationary bicycles that are used to generate energy by pedaling.
The important thing about this is that you ask yourself how you can imitate this kind of marketing experiential in your company, think about what you are causing to others, to follow Coldplay’s key points you must take into account certain aspects that the band took very seriously, among them the sensory experience, which allows your client to have a proximity to the company through its five senses with a positive impact, inclusion allows you to reach a public that many do not think about but that is just as important to take into account, in the same way a sustainability plan, in addition to cause people to speak well of your company, you will fulfill your commitment to the environment.
@suasteboyy #coldplayfan #coldplaymexicocity #Coldplay #concert ♬ original sound – Suasteboy
It is ideal for a company to maintain creativity, originality and innovation with the purpose of creating new and unique experiences that other markets do not have, since in this way it would not make much sense because your attempts to have experiential marketing will not be original and you will have competition so you will not be able to position your company properly.
If you analyze it thoroughly, the Coldplay band meets the necessary experiential marketing parameters to play with the senses of its audience, managing to provide unforgettable experiences.
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