Nissan has launched an ambitious strategic plan with the aim of reversing in the short term the losses it is dragging on in a market as important as Europe. The third generation of the Nissan Qashqai that has recently landed in dealerships, will play a key role in this roadmap.
The landing of the new Nissan Qashqai in dealerships marks the starting signal for the new strategic plan that the Japanese manufacturer has launched to improve its situation in Europe. In the coming years Nissan will carry out a product offensive with which to enrich its offer in the Old Continent. A product offensive marked by electrification at its highest level.
The roadmap established by Nissan seeks to improve its economic situation in the European territory in the short term. The final goal is clear, to leave behind the losses that it has been reaping. The new Qashqai is called to play a leading role in this plan. But can a single model drive an entire brand and solve its economic problems? Let’s go into detail.
The profit per unit sold of the new Nissan Qashqai
Nissan has highlighted that revenue per unit sold of the new Qashqai is 38% higher than the previous model. This higher profit margin per unit opens the door to hope, and the company expects it to play a key role in reversing continued losses in Europe. Some losses that, in the last fiscal year, exceeded the barrier of 200 million euros.
Europe and Japan have been the only two markets in which Nissan closed last year in negative. The company’s global operating profit reached $2.03 billion. However, and returning to the new Qashqai, despite being a more profitable product for Nissan, it has reached the market at a really difficult time for the industry. And it is that, like the rest of the models, it must deal with the stock crisis in dealerships due to the global shortage of microchips.
The new Qashqai bears the “Made in Europe” seal. Its series production process is carried out in the facilities that Nissan has in Sunderland, England. The commercial journey of the new generation model began less than a year ago and it is already on its way to reaching 150,000 units. In the first quarter of 2022, Qashqai sales accumulated 25,338 units, 32% less. Fight in a segment where the competition is voracious. Among its most direct rivals are, among others, the Hyundai Tucson and the Peugeot 3008.
Video test of the Nissan Qashqai. The compact SUV has undergone a great evolution with its latest generational change
Waiting for the new Nissan Qashqai e-Power
In the coming months the qashqai range will welcome the long-awaited e-Power variant. This launch is generating a lot of interest, as the Qashqai will be the first Nissan model to debut e-Power technology in Europe. It will seek to position itself as a very interesting alternative to plug-in hybrid cars. Ashwani Gupta, Chief Operating Officer of Nissan, hopes that the arrival of the Qashqai e-Power will help increase sales: “We believe that our European range will gain more momentum with the introduction of the e-Power models.”
It is not the only novelty in short that nissan has on the agenda for the European market and that it will be crucial to improve its economic situation. Recall that the launch of the new Juke Hybrid and the new generation of the X-Trail, the “older brother” of the Qashqai, is also planned.
Source: autonews