Nissan has set off alarm bells by asking its dealers not to accept orders for its new 100% electric SUV, the Nissan Ariya. The Japanese brand has chosen to limit orders for its new electric despite growing demand for it in the United States, Japan and Europe.
Nissan has set off all the alarms after the decision made regarding its new electric vehicle. If you’re interested in getting your hands on the new Nissan Ariya, you’d better hurry up and pre-order as soon as possible. And it is that, according to the information collected by the specialized media autonews, Nissan stopped accepting pre-orders for the new Ariya in the US.
The landing of the new Ariya in dealerships is not without problems. And it is that Nissan’s first electric SUV has burst onto the scene at a turbulent time for the automotive industry. The global shortage of microchips and semiconductors, added to the existing problems in the supply chain, has formed a “perfect storm” with which the Japanese manufacturer must contend.
Nissan limits orders for the new Ariya
Ashwani Gupta, Chief Operating Officer of Nissan, has pointed out that, in this situation, it is better limit the number of orders to the actual production capacity instead of potentially upsetting anxious customers by making them wait too long: “All customers want to have it, and we don’t want customers to wait. The Ariya has been successfully accepted throughout the world. Even in the US, we had to ask our customers to stop orders.”
Nissan is doing real juggling with the high demand that this model is harvesting in the United States, Japan and Europe. In the case of the US market, official marketing will begin this fall. To date it was possible to formalize an advance order to be one of the first to release this electric.
The Deliveries of the access version of the Ariya have finally started in Japan. The serial production process of the Ariya takes place on Japanese territory. More specifically in the facilities that Nissan has in Tochigi, north of Tokyo. The so-called Intelligent Factory (Intelligent Factory) requires external suppliers for the production of the Ariya, so the restrictions imposed by the Japanese authorities to deal with the coronavirus pandemic were a real burden.
The production volume of the Nissan Ariya assigned to the United States
Nissan has refused to detail the production volume of the Ariya allocated to the United States. Nevertheless, a local dealer claimed that US retailers were allocated about 6,000 vehicles. Therefore, we can deduce that, if this decision has been made, it is that pre-orders for the Ariya in this territory have already surpassed the 6,000-unit barrier. The company said in its latest earnings report that it had received 6,800 pre-orders for the Ariya in Japan and 1,500 units have already been delivered.
Dealers welcome the strategy taken by Nissan. “Sure, we could have received more orders. But accepting more orders than ever are filled only creates dissatisfied customers,” said Bill Wallace, CEO of Wallace Auto Group, which operates a Nissan dealership in Stuart, Florida.
What will happen in Europe? It is too early to guess whether this measure taken for the US market can be extrapolated to Europe. Let us remember that, in the specific case of the Spanish market, the order book began just a few weeks ago. It is not ruled out that, if in general terms European demand exceeds Nissan’s manufacturing capacity, the company chooses to limit and/or temporarily stop orders for this model. These are turbulent times for car manufacturing and Nissan, like other car brands, must deal with it.
Font: autonews