- The sale of national team clothing is an important portion of the income of soccer associations, which keep a percentage of the products sold by the brands.
- Adidas dresses the Argentina national team, and many others around the world, such as Mexico.
- Nike is the sponsor of France and Croatia, second and third of the World Cup in Qatar, respectively.
The triumph of either of the two teams in the final of the Qatar 2022 World Cup would give the winner a third more star to display on the shield of the shirt.
Both France and Argentina had won two World Cups and the victory in Qatar would give them the right to place a third star on their shield.
Adidas, which dresses the Argentine National Team, has already begun to embroider a new shield on hundreds of thousands of shirts that will be on sale from Monday, December 26 in the official physical and online stores, and from which they expect to obtain large income through starting from the furor that the triumph of those led by Lionel Scaloni has aroused.
Nike, for its part, sponsor of France, seems to have also planned to sell above expectations after the final in Qatar, as long as the result they needed was given, that is, a victory for the team led by Kylian Mbappé.
That did not happen, but the person in charge of the official store of the Selection and who is the one who activates the products for sale, for a few hours, did not notice.
On the official Nike clothing platform of the French National Team, hours before the game at the Lusail stadium in Doha, he put up for sale the shirt of the French team with a third star on the shield, which he later deleted.
“Unfortunately for the manager, many users noticed it and did not hesitate to take screenshots that quickly went viral on social networks,” he publishes. The universal.
The shirt that was on sale on the official site of the French team and Nike had the text “FFF 3 stars 2022/23” and was available in all sizes at a price of 89.90 euros, around 1,880 Mexican pesos.
THE THIRD IS ALREADY EMBROIDERED ⭐⭐⭐ This is how the new star looks on the shirt of the #SeleccionArgentina
The third star on the shield of #Argentina It is already a reality and images showing how the embroidery looks with the new world championship went viral. pic.twitter.com/Bv6MJc7VqM
— 0221 (@0221comar) December 19, 2022
Before the World Cup in Qatar, Adidas had already sold 55 percent more Argentina jerseys this year than at the 2018 World Cup in Russia, much more than projections.
Company sources told Argentine media, such as Clarionthat the local Adidas factory is working 24 hours a day, in rotating shifts to try to supply a demand that “exploded” with the title obtained in Doha.
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