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Erling Braut Haaland is, to this day, one of the most relevant soccer stars worldwide.
Currently, Cristiano Ronaldo is the most popular footballer on Instagram with more than 500 million followers.
It is estimated that CR7 charges 1.6 million dollars for uploading an image to his profile with a product of a certain brand.
After losing the Real Madrid player, Vinícius Jr, one of the greatest promises in world football, Nike now focuses on the Norwegian Erling Haaland, the Manchester City striker who, for a few years, has become one of the so-called “promising young players” of football worldwide.
The world of football and sport in general has changed considerably; Today we are talking about a context in which social networks and new technologies are creating a new business model, in which the great sports stars are much more visible.
Let’s not forget that we live in an era in which social networks are positioning platforms, which is why, currently, having likes I followers it is synonymous with acceptance before the broad community that “outside” is discussing the most relevant issues through its different platforms.
And it is that, let us remember that the number of people who today have access to the internet worldwide is over five billionof which more than 4.7 billion are “browsing” on social networks, with Facebook being the current leader in the ranking with its almost three billion users.
To mention an example, the cases of Cristiano Ronaldo, Lionel Messi, Neymar Jr or Kylian Mbappé speak precisely of how, today, soccer players play an important role in brand positioning not only on the field of play, but on the stage of social networks.
In this sense, CR7 is, to this day, the most popular on the Meta social network with more than 500 million followers, and is also the one that charges the most for a post on said platform. UK company details HopperHQ reveal that the Al-Nassr striker charges the amount of $1.6 million for uploading an image to your profile with a product of a certain brand.
Nike lost Vinicius and his Erling Haaland bet; this is your new contract
Erling Braut Haaland is one of the most popular strikers today and, of course, a bet for the future, along with the Frenchman Kylian Mbappé.
Thus, it is not surprising that the North American brand, now, puts the focus on the Norwegian, the current star of Manchester City, especially after losing the Brazilian Vinícius Jr.
Recent information indicates that brands such as Adidas, Puma and Nike were on the “hunt” for Erling Haaland and it seems that it is the American company that has won the battle, since It is estimated that the Norwegian will receive 23 million dollars a year for a new commercial contract with the popcorn brand.
With this “acquisition”, Nike would have in its portfolio two of the greatest stars of world football, Erling Haaland and Kylian Mbappé; however, it seems that Adidas is still trying to sign the player.
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