Through Twitter, Domino’s received strong criticism from a user who found a watch battery in his pizza and, for this reason, decided to stop consuming their products.
When we talk about fast food restaurant chains, Domino’s Pizza is undoubtedly one of the most popular in various parts of the world, as well as being one of the favorites of consumers.
In recent years, the brand has experienced significant growth. A graph of Statistical speaks, precisely, of the annual evolution of the brand value of Domino’s Pizza worldwide between the years 2015 and 2020. In that last year, the American pizzeria chain reached its highest brand value since the beginning of the period, with a value of approximately 10.7 billion US dollars.
Of course, these figures show how the brand has positioned itself in the taste of consumers, who are increasingly looking for home delivery services, mainly motivated by the arrival of the pandemic.
And it is that, in that sense, the Covid-19 and its irremediable confinement forced users to look for alternatives in a period in which leaving the house was synonymous with danger, being the delivery platforms and the restaurants that made home deliveries those who managed to survive in one of the most complicated times in history.
However, despite the great popularity of Domino’s Pizza on Twitter, the words of an Internet user have drawn attention by showing a case that ended, it is claimed, with the consumer’s decisive decision to stop being a customer of the brand.
Why? According to what was expressed by the netizenDomino’s lost a big deal when it discovered a watch battery in its pizza that it says her daughters nearly ate.
In other tweets, after receiving the response from the brand’s Community Manager, he explains that this was the reason he decided to stop being a Domino’s customer after he ended up in the hospital with his daughters.
Every time I want pizza I think of @dominosmx but I remember that once the girls almost ate a watch battery that had pizza and dominoes, not an apology! Q sad because he was a customer
— MANU (@ManuCG07) February 5, 2022
Name, we are no longer your customers! When this incident happened that we ended up in the hospital with the girls, you preferred to remain silent, today your apology is unnecessary! The good thing is that there are many options with better service
— MANU (@ManuCG07) February 5, 2022
We sincerely apologize for what happened to your order. Please tell us about your experience through DM, where we can offer you our support?
– Domino’s Pizza (@dominosmx) February 5, 2022
Data from the World Health Organization (WHO), estimate that, annually, more than 600 million people around the world get sick from eating contaminated food; Of those 600 million, some 420 thousand people die from this same cause.
On the other hand, it should be noted that these types of complaints are very common, especially on social networks and, mainly, on Twitter, and although it is true that, through its Community Manager, Domino’s has taken a first step to solve the complaint, it is necessary to remember what the Federal Commission for the Protection against Sanitary Risks (Cofepris) says.
“Health complaints are intended to inform this authority of the facts, acts or omissions in health matters, which, according to the perspective of the complainant, represents a risk or causes damage to the health of the population,” reads the report. Cofepris portal.
We must not forget that social networks have laid the foundations for a new conversation between brands and their customers, which is why, more and more, we see and read cases of great impact for the consumer.
This only reflects the opinion of the consumer and the conversation that it generates in the digital pulse, Therefore, Merca 2.0 requested the position of the brand in order to tell both versions of the story; however, so far it has not been received. The note will be updated in case of a response.
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