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Teads has a study where it measured the level of importance that diversity and inclusion has for brands, especially in new inclusion schemes.
Following these new schemes, an element that we cannot lose sight of in these exercises is the one that allows us to see the importance of diversity.
Nike is the leading apparel brand according to an estimate by Brand Finance.
Nike reinforced its diversity unit, which has pale to have a head that maintains an important trajectory, so we will see what measure the brand implements now that it has been done in Twitterof the VP of diversity who worked in the famous social network.
Teads ha measured the level of importance that it has for consumers, brands that promote and believe in the promotion of diversity and inclusion, for which 29 percent consider that it is an important measure and only eight percent consider that it is not.
From Twitter to Nike
Nike took over Twitter’s vice president as its new head of diversity and the hiring is an important precedent for the talent it dumped after the arrival of Elon Musk to the platform.
James Loduca He will be the fourth person to hold the position at Nike since 2020 when the rotation has featured at the brand. Loduca’s presentation was made through an email sent to employees where the achievements of the then Twitter manager were recognized, designing the changes in diversity activities within Twitter, which helped his profile to scale in said activity, that he himself has promoted as one of the few openly gay Latino executives.
“For more than 25 years, James has dedicated his career to addressing systemic inequality, encouraging underrepresented individuals and communities, and accelerating change,” quotes the email where Loduca’s appointment was announced.
means like Business Insider warn that the diversity and inclusion policy in Nike has been beefed up since it arrived in January 2020 john donahoeas CEO of the company.
John’s arrival fills the vacancy he vacated Jarvis Sam in November 2022. Sam eventually replaced Felicia Mayo, who in turn replaced Kellie Leonard.
The change in Nikewhich has become Twitter talent, reminds us of another case of hiring a former Twitter employee, but this time it was with Peloton, a platform for the sale of exercise bikes for spinning, which also offers a subscription service to training from the platform.
On that occasion, the CEO of Platoon, barry mccarthyexplained that “as we continue our turn towards growth, it is essential to show the magic that leads people to Platoon and it keeps them so passionate and committed. (Berland) and the marketing team will play a central role in expanding our reach, appeal and impact.”
The cases of talent management of former employees of Twitter It shows us the value that there is in the race within controversial companies such as a social network like Twitter and how definitive parameters have been established in the way that Marcs end up involving weighty dynamics in talent management today.