Tim Cook continues analyzing If it is a good idea to advertise on Elon Musk’s Twitter / X. “It’s something we constantly ask ourselves,” he said in an interview.
The changes in the social network generated a stampede of companies. The return of accounts with hateful language, modifications to verification policies and more led to several companies withdrawing their investments in Twitter/X.
Apple still He hesitates about whether to stay or not.
One of Tim Cook’s great concerns is the promotion of anti-Semitism, among other forms of hate speech. “It’s abhorrent. Just point blank, “There is no place for that,” the CEO said in an interview with CBS’s Sunday Morning.
“Overall, my view is that Twitter is an important property. I like the concept that it is there for speech and as a city square. (But) there are also some things that I don’t like,” he said, alluding to anti-Semitism.
In 2018, Tim Cook received the Courage Against Hate Award, presented by the Anti-Defamation League, an organization that fights anti-Semitism. This year, the league accused Elon Musk of “promoting anti-Semitism on social network
Evidently, Musk denied the accusation, although for everyone the open door policy that exists is visible, under the banner of “freedom of expression”.
Apple has one of its headquarters in Austin, Texas, a place where anti-abortion, anti-trans and anti-gay legislation has strengthened in recent years. Also The company expanded in countries such as China, where the restrictions are enormous.
The Apple boss noted: “There will always be cases where we sell or operate in a place where we have a difference of opinion about something. But I tell you from the heart: “We believe in treating everyone with dignity and respect.”
“This is how we present ourselves as a company: We believe in being part of the community and trying to advocate for change, instead of raising the moat and leaving,” stressed Tim Cook.