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In October 2022, Nike registered a total of 31 official establishments distributed throughout the Mexican territory.
Nike arrived in Mexico in 1968 after the organization of the Olympic Games.
Nike has more than 500 locations around the world with the majority of factories located in Asia.
The Nike brand began distributing footwear from the Onitsuka Tiger firm and later launched its first own product, with the emblem of the brand designed by Carolyn Davidson. According to an athlete, Otis Davis, whom Bowerman trained at the University of Oregon, made the first Nike shoes for him, which contradicts the claim made by Phil Knight.
In addition, Nike manufactures a wide range of sports equipment. with which he always looks at sporting events such as the World Cup, Premier League, NFL, MLB, MLS, Liga MX and many more where he leaves his mark with his great designs on the sports brand inspired by tennis, accessories, clothing and much more.
Likewise, Nike is always looking for great talents, which is why it signed Cristiano Ronaldo a few years ago, He is one of the best players in the world, followed by Lionel Messi, Karim Benzema and Robert Lewandowski, who have become great figures for the teams where they play, however, the “bug” is no longer happy with his current club Al-Nassr, as the Portuguese has not shown his potential with the Arab team that brought him into their ranks after his departure from Manchester United.
In the Liga MX Femenil, Nike bet on the Mexican pink football to launch its products where it sponsored the 18 teams of said format in the Clausura 2023 with the infrastructure of the balls to support women within this sport.
“Nike also becomes the first exclusive sponsor of the LIGA BBVA MX Femenil, in which 921 players per tournament participate in its two categories and which, in almost six years of history, has demonstrated its growth, reaching records of attendance, audience and goals, in addition to being the number one Women’s League in the world in the digital community with more than one million followers,” Nike said in a statement.
It is important to highlight that the Liga MX Femenil is a growing tournament where the most winning team is Tigres with four trophies, while on Monday América won its second title after defeating the “Tuzas” from Pachuca on the field of the Estadio Azteca where the Águilas have become a favorite team followed by Chivas within the Mexican pink football format.
Over time, different sports brands such as Nike and Adidas have opted for women’s soccer, supporting the leagues to be more successful; The company with the three stripes recently made the uniforms for the teams that will participate in the Women’s World Cup to be held in Australia-New Zealand on July 20.
Finally, Women’s soccer has begun to grow thanks to the impulse of the brands where more and more lovers of this sport They see and analyze the duels of the girls, however, in terms of profits it is still not balanced, since in Mexico there are few sponsorships to promote pink soccer, unlike the men’s soccer that has several brands.