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Negotiation is fundamental in corporate life and the lesson given by Honor after being released by Huawei patents the influence that it has.
Today China is a great laboratory where, due to the capacity for development, on the part of brands and consumption, on the part of the consumer, it does not disappoint with the results that are offered when businesses put their resistance to the test.
The success of Honor in its growth reminds us of the crisis that Huawei went through and that to date continues to make it a key brand in the market.
Huawei It has become a witness to an unusual event, as a brand that it got rid of has not stopped growing and now become an opponent of the firm, at least in the Chinese market.
Huawei is one of the leading companies in the technology market and its capacity is largely due to the innovation with which it has sought to establish itself in the market, with a business model that has helped it distinguish itself from major competitors such as Samsung or Apple. together with which it leads the technology market, especially the category of smartphones, one of the most demanded at an international level.
The brand that now competes against Huawei
Honor is a company that was founded in 2013 and since then it has become a benchmark for technology, of which Huawei had to get rid of it in the middle of the crisis within the United States, when the then president Donald trump launched serious sanctions against the Chinese company.
Since then, Honor has become a benchmark in the market because it has maintained a very good level of technological developments, which have allowed it to stand out in the industry to date.
Honor fell into good hands, then Shenzhen Zhixin New Information Technology Co, the company that owns the firm, has managed to make it lead 15 percent of the total Chinese smartphone market, thus becoming the third strongest competitor within this country, which is one of the most valuable internationally.
The result of Honor growing as a powerful brand in the Chinese market is the result of the measure taken on that occasion by Hauwei, who decided to release it so that Trump’s restrictions would not stifle it. And the strategy was executed with great performance, becoming today a powerful lesson in how to negotiate with suppliers and base the success of a company on this process.
Negotiate, the secret strategy
The negotiation and achieving greater brand capacity by performing it correctly is today one of the key guidelines in the market, due to the influence that is achieved when it is carried out correctly.
Within the negotiation there are key objectives, for example, in the case of Honor, after freeing itself from Huawei that faced impositions from the United States government, the objective was to negotiate with suppliers the permanence of the brand through the supply of products that allowed to focus on a key area: research and development in which it currently excels.
Stand out in the technology market
Stand out and prevail over the competition in the technology market is a very difficult task. In Honor’s case, the discipline after being released by Huawei led her to focus on development and research.
These two areas are critical and mark the success or failure of a brand. When Apple has recently presented its new products, the lack of innovation has become patent, in fact, the products presented have become an example of a bad technological strategy, since it has been due in new products and functionality both of your existing categories as well as new proposals.
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