Effective adds to its portfolio of clients to the NFL (National Football League) in Mexico, the United States, Canada and the United Kingdom. The strategic and execution work will be carried out together with Horizon Media through the alliance that both maintain with the global network of Local Planet.
“The objective is to exceed expectations with comprehensive strategies of marketing and media, where our experience and business vision will be reflected. Besides, Being selected by the NFL further consolidates the growth of the media center in the region”, said Jesús Balseca, growth VP of Effective.
Effective in a decade has positioned itself as a strategic partner of dozens of national and international clients, working hand in hand with them in various campaigns effectively and efficiently.
“The important thing is what’s inside” is without a doubt the matches perfect of a reality of our society with a clear brand purpose: savor the world under your own rules. Made of two true stories; The first tells the story of a boy who decides to stop being the captain of the soccer team, to lead the fight for gender equality, facing his peers and even his closest relatives. The second is the story of a girl who suffers from a rare disease that ends up causing her to lose one of her legs, despite this, She decides to focus all her energy on facing her fears and becomes a professional swimmer, knowing that to do so she must learn to swim again.
“The message we want to convey through this campaign is certainly a contribution to continue normalizing heto diversity that many still find difficult to accept, an invitation to empower the audience who undergoes constant transitions from day to day and who is often rejected for not following a pattern. ANDs for me an example of how to really connect with a brand purpose and make a campaign that will not only impact sales, but also makes us even more responsible with our society“, he pointed Julieth Martínez Quijano, Sweet Baked Goods Category Manager.
Walmart de México y Centroamérica released a investment of more than 540 million pesos in the development and implementation of new digital tools in Mexico to offer the best omnichannel shopping experience that allows its customers and partners to purchase what they want, when, where and how they prefer it.
The first development is the new interface of the site Webwhich facilitates and simplifies the search, navigation and purchase of products, providing a more intuitive shopping experience. The new site offers personalization to users according to their purchasing trendsas well as improvements in search algorithms to quickly find what they need and real-time display of inventory and current promotions, reducing friction in their purchases.
The second development implemented is Mobile Check-Ina digital tool that reduces delivery times for orders placed through mobile applications, allows customers and members to indicate when they have left their location for the store or club to pick up their order, notifying members of the time estimated route, with the aim that your order is ready upon arrival.
“We improve the shopping experience of our clients, with faster and more efficient deliveries, while we generate fewer emissions into the atmosphere; all this thanks to the scale of our omnichannel infrastructure and the investments that allow us to continue moving in the right direction”, mentioned Carla Acevey, Vice President of Digital Strategy of Walmart in Mexico.