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studies like Il retail si rinnova They realize how important the makeup and skincare segment has become.
Chanel verified the weight that creativity has in the luxury market.
Habits around skin care have detonated the value of makeup and care products.
The luxury market has migrated to perfume, cosmetics and skin care categories, as key sales channels to increase revenue and have new points of contact with the consumer, which is why the proposal we have seen with Dolce&Gabbana Beauty.
The idea of launching skin care products is due to a greater culture in this regard and habits that have been made in this regard, as warned by a study of Il retail si rinnovawhere 55 percent of consumers say they go to the store to try them.
These habits have made the segment “beauty” and “skincare” a guarantee for sale and an opportunity for brands premium or luxury, to be able to diversify their income.
Dolce&Gabbana Beauty: New competitor in beauty
Dolce and Gabbana It is preparing its entry into the beauty market and with this it seeks to take part of the estimates that exist in this industry, where the interest of consumers in high-value products in the skin care and makeup segment has been confirmed.
This brand stands out because in collaboration with Grupo Shiseidohad agreed until 2022 the exploitation of its makeup and perfumery products, in which it stands out, for which reason it will now launch its own store known as Dolce&Gabbana Beauty.
Said strategy is its growth plan in which it seeks to grow in the cosmetics business in a consolidated manner until 2025, with which it seeks to set a precedent for how luxury brands are growing in the beauty business, which is considered by many, as the main source of income, to maintain their expensive businesses arguing luxury.
If we see the proposal made by the Italian brand, it is expected that the division in charge of Gianluca Toniolo develop new lines for color cosmetics and skin care. According to the roadmap for this new business, it is expected that in 2024 the supply of products in the makeup market will increase and by 2025 it will have its first line for skin care.
Estimates of manners ensure that the cosmetic division of Dolce and Gabbana It is valued at one billion euros, that is, close to 20 billion pesos.
It is important to see the movement you have in mind Dolce and Gabbanafirstly because she is convinced that it will be one of the five largest international cosmetics operators and secondly, because she founded the company Dolce&Gabbana Beautyafter ending his contract with Shiseido, which is the brand that operated all his perfume lines.
as part of the business Beautythe Italian brand plans to employ between 100 and 120 people abroad and between 130 and even 150 people in Italy, where it will be the headquarters of the company, which currently employs 170 collaborators.
Firms the size of Chanel have confessed in its reports to investors that its Fragrance & Beauty division has been resilient in periods such as the health contingency, firstly because it has a presence in key countries, and secondly, because it achieved a demand at that time, by boutiques and online, hence in Mexico, it accelerated the pace to finally have the brand’s website active, which specializes in selling its category of makeup and perfumes.
“The success of BLEU and COCO MADEMOISELLE also boosted fragrance sales, while skin care contributed to the growth of the beauty segment,” he explained, confirming the sales success of products specially designed for cleaning and caring for the skin.
This statement by Chanel and the ambitious plan by Dolce&Gabbana are proof of the revenue-generating opportunity that the makeup and skincare market represents today.
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