- Packaging design is key in marketing, but it must meet safety standards and convey clear information.
- Common mistakes include using food packaging for other products and attractive designs on dangerous products.
- Also lack of information and opaque packaging can cause misunderstandings and risks for consumers.
Packaging design is a crucial element in the marketing strategy of any product.
It must not only be attractive and attract the attention of the consumer, but it must also comply with security standards and clearly and accurately convey the information about what it sells.
However, in the search to stand out in the market, some designers have made serious mistakes that endanger the integrity of consumers (and this is not an exaggeration).
One of the most common mistakes is to use packaging systems originally designed for food products on other types of products.
A clear example is the use of soda cans to package cleaning products. These cans, designed to contain drinks, have an easy-to-handle opening and although they can be prepared for other products, the problem is that consumers associate them with something they can drink.
This can lead to accidents, such as accidental exposure to corrosive or toxic chemicals.
this is literally one of the dumbest places to keep undrinkable chemicals i’ve seen every in my life… pic.twitter.com/oXxtgACKsE
—Brennasaid (@brennasaid) July 4, 2023
Be careful with the design of a packaging
Another case is the use of designs similar to those of children’s cereals in containers of poisonous products.
These colorful and attractive designs, which are usually irresistible to the little ones, become a trap when used on packaging of dangerous products.
Lack of awareness in this regard can put children’s lives at risk and cause preventable tragedies (it is not exaggerated either).
Almost as tempting as these retro-style energy drinks pic.twitter.com/ciywZki85y
— Len 🏳️⚧️ the raptor @ PCD (@LenKusov) July 4, 2023
Damn, they topped Fabulous pic.twitter.com/wOedBJBgzH
—Brian (@brianwut) July 4, 2023
We have this in our kitchen cupboard. Looking exactly like the carton of juice we have in the fridge. pic.twitter.com/L09d9mBrQC
— Sneebs 🟨🟥 (@th3FatRat) July 4, 2023
— ahhh (@crabnicholson1) July 4, 2023
he’s some radiant cooler with an energy drink name pic.twitter.com/m63IXrv1zd
— allie supports the WGA ✍️ (@AllieTheEditor) July 4, 2023
In addition, there are other examples of inappropriate packaging designs that should be mentioned.
For example, the use of opaque packaging for products that might require immediate visual identification, such as medicines or chemicals.
This makes it difficult to identify and read the labels, which can result in misuse or even accidental poisoning.
Likewise, the lack of clear and concise information on the packaging is another common mistake.
Consumers need to be aware of the ingredients, directions for use, and any relevant safety warnings.
Careless design that does not make this information easy to understand can lead to misunderstandings or misuse of the product, with potentially serious consequences.
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