Many companies are unsuccessful or only partially successful because they do not establish objectives that undoubtedly help to grow and achieve what we want in an intelligent way, establishing them does not only mean “wanting”, it is about analyzing the situation of the company, launching a product, establish new goals in the short, medium and long term, and in this way we can direct the actions to fulfill the purpose.
This means that, if the purpose is to increase sales, the objectives are the actions that will be carried out to achieve it. We must take the time to analyze what we want to achieve, and at the same time establish when and how. You need to set clear goals. It may sound simple, but these must be correctly structured so that they do not fade over time.
To establish objectives:
• Allows efforts to unite in the same direction.
• Serves for the formulation of strategies.
• Guides the allocation of resources.
• It is the basis for carrying out tasks.
• Evaluates results by comparing them with the proposed objectives.
• Reduce uncertainties.
• They generate participation and commitment.
• Reveal priorities.
Ideally, any business and even personal project should be based on objectives to meet a goal, for this, it is necessary to determine, as point number one, if they are achievable and above all measurable.
For this, it is established to contemplate the SMART methodology, which prioritizes the determination of goals based on objectives chosen in a very strategic way that are achievable by the company, that is, those essential points for progress must be identified based on very specific conditions that may serve as a growth map for our company.
SMART is an acronym for: Specific (specific), measurable (measurable), Attainable (reachable), Relevant (relevant) and Time (on time).
specific: Have as a goal something concrete and well defined
measurable: Establish concrete criteria to measure and evaluate progress
achievable: Have a realistic objective taking into account the possibilities and limitations.
relevant: That it is aligned with other goals and that it makes sense in the project as a whole.
On time: Set goals within a time frame.
By setting SMART goals, you have a map based on a broad and detailed perspective of all the elements, resources and actions to reach them. These objectives help identify those initiatives that need to be carried out and achieve compliance.
Turn your goals into SMART goals.