During the last hours, an interesting debate has been fought among social network users, after many asked questions about which was the original version of the famous Cheetos.
The matter transcended to make the renowned fried food brand one of the most commented trends in spaces such as Twitter.
At the time of closing this note, the term Cheetos is among the first 20 most commented topics on the social network with more than 9,186 related tweets.
It is uncertain to be able to know where this debate originated from, however, it escalated at a very fast speed on social networks, because despite the fact that Twitter became a viral trend just a few hours ago, on Facebook it had already been at least a day of Advantage is the uncertainty about which were the normal Cheetos.
However, according to the catch spread on the Internet, the brand had ended the debate with an argument that seems to have convinced several people, as a user would have asked the official account of the fried food brand directly on Facebook the following: “If we were to label some cheetos as ‘normal cheetos’, what would they be?”
To which the brand would have replied:
“Hello, Pablo Roig! We regret the inconvenience that our delicacies are causing with Mexicans. The Cheetos do not handle a product classified as “normal”, however, if any of our products had to carry that label, it would undoubtedly be the Crunchy Cheetos, which in Mexico with known as “Torciditos”, which were the ones that started our history in 1948 and those who were the inspiration for the design of our beloved Chester. Greetings!”
Although for many the answer was not entirely satisfactory, the truth is that in parallel to this discussion, a memory was made of the first character who gave Cheetos a face.
We are talking about a little mouse that for at least eight starred in the brand’s commercials and communication, but that disappeared to give way to the world-renowned Cheester Cheetos.
Thus, we know that the original mascot of the brand was the Cheetos Mouse (Cheetos Mouse), which was born in 1971 and disappeared eight years later.
Around 1986 Brad Morgan, creative director of the advertising agency DDB Worldwide, gave life to Chester Cheetos, please, who until recently gave life to the brand’s packaging.
Thus the cheetah or cheetah that a year later began to star in commercials for the brand, in an original animation that was made by Richard Wiliams.
After the regulations around the packaging and labeling of products, Chester Cheetos disappeared at least in the firm’s packaging, although it remains a crucial asset in terms of communication.
📺 No one says that before Chester, the original Cheetos mascot was the Cheetos Mouse, here is the proof with a retro commercial. #cheetos pic.twitter.com/ow8j8JjyjL
– DeMemoria (@DeMemoria) August 17, 2021
Although the Cheetos Mouse was replaced and replaced by the successful Chester Cheetos, which has now also said goodbye to signature packaging, the memory of both characters brings to the table the power that the so-called “brand mascots” have in terms of business. .
At least, so reveals a study by the firm System1, cited by Adweek, which points out that these characters help marketing strategies to be up to 37 percent more effective.
Additionally, restrictions on the use of these brand mascots limit the power of firms to influence the purchasing decisions of their potential buyers.
Let us remember that 69 percent of consumers in Mexico are willing to pay more for a product that has good packaging, while 76 percent of purchase decisions are made at the point of sale. Packaging is essential.