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The Little Mermaid is one of the most popular characters in the Princess franchise that Disney has turned into a powerful business.
Chumel Torres is one of the most influential personalities in networks within Mexico.
Disney, for its part, and despite the criticism caused by its contents, continues to be the leading entertainment and media company in the world.
Disney is in a process of reconstructing narratives and the last thing that shows it is the supposed poster with which it announces the release of The little MermaidOnly that there is a small problem and it is the opinion of the audiences that has been unleashed against the design of what could have been the first step in the film’s campaign.
Chumel Torres revealed the poster (which has ended up being a fan art) and has been the first to criticize its art, assuring that it was a “hideous poster.”
After revealing the design aspect of what seems to be the beginning of Disney’s campaign to promote the new film, the comments have not waited and as a true tsunami they have been released against the publication.
From those who say that it is an illustrative poster of how sargassum has affected the sea, to those who criticize that if they made the Little Mermaid a brunette, they should have made Úrsula a “fit”.
Others thought that Ariel only needed to be gay and have obesity, to give positive to an inclusive story.
This type of complaint through networks, which shows the appearance that the Little Mermaid campaign would have, has been happening since 2020, when some users showed the appearance of posters in which a Little Mermaid is seen with a different appearance and that annoyed its critics, who were the first to show the poster.
The poster revealed by Torres:
In other news:
What a hell of a poster for The Little Mermaid Christ Standing. pic.twitter.com/GqAaJfT415
– Chumel Torres (@ChumelTorres) August 3, 2021
The fan art responsible for the controversial poster:
The Little Mermaid’s opinion inclusive
In 2019 an interesting opinion study took to the streets to ask what the opinion of the audiences was about seeing an African-American Little Mermaid and the answer was diverse, but one is the main one.
Within the study conducted by YouGov and The Economist, it was revealed that 65 percent of those surveyed recognized that the racial origin of the actress who played Ariel did not matter, while 15 percent said that Ariel had to be played by an actress make it white. Only 7 percent said the Princess Marina had to be played by an African-American actress.
The most popular princesses
Disney has established very marked stereotypes through its famous princesses, which it has sought to replace with new inclusive proposals, which at the end of the day end up becoming controversial and forced calls that audiences consider, as forcing an unnecessary inclusion.
The audience’s perspective may be due to the fact that for decades, Disney motivated princesses like Snow White, Sleeping Beauty and Cinderella to become the company’s most recognized characters. They all share the same physical stereotype, so leading to a new inclusive proposal is generating questions from the audience.
New narratives
With greater inclusion in the new stories produced by Disney, we cannot forget how important it becomes for the consumer that these stories make meaning in their lives.
Identification seems crucial in this, so that today not only inclusion and diverse is seen in the tapes, we also see it in the advertising of large consumer campaigns, where more and more transgender people or without complying with these physical stereotypes propagated for decades in the media are increasing their presence before the consumer.
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