Latin America is one of the most important markets for Netflix and, in general, for the different streaming platforms, which is why their content is constantly updated in order to capture this audience.
We live in a time when, In Mexico, a total of 98.6 million people have access to the Internet and it is expected that, by the end of 2023, the figure will reach at least 104.1 million.which shows that, in terms of connectivitythe context for the country looks promising.
Under this framework, it is clear that, over the years, people’s habits have radically changed thanks to what is known as the “boom” of digitization, the same that, as a result of the pandemic, had an even greater boom in various parts of the world, Mexico included.
To mention an example, today, activities such as shopping, listening to music, and even movies and television are very different today.
In this sense, video platforms streamingAlthough they do not have the same popularity as television, little by little they are gaining followers thanks to the offer of content that they deliver to their user base.
Starting from this premise, we are talking about Mexico being one of the Latin American countries that consumes the most video platforms. streamingsince according to data from the Ibero-American Telecommunications Organization (OTI), the Latin American countries that consume the most content via streaming They are Argentina, Brazil, Chile, Colombia, Mexico and Peru.
Netflix’s competitors in Latin America
As of today, Netflix is the most popular streaming platform on the market and its more than 230 million subscribers speak for themselves; however, Amazon Prime Video, with its more than 205 million users, has been placed in second position.
However, Regarding its presence in Latin America, Netflix has a strong preference in countries such as Colombia, Mexico, Chile, Argentina and Peru.not so in Brazil where it leads the market with more than 30 million subscribers.
The information comes from Flix Patrolwhich reveals, as shown in the graph deposited at the top, In addition to Netflix, the platforms of streaming Most used by Latin Americans are Disney Plus, HBO Max, Amazon Prime Video and Paramount Plus.