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This same year the cheap version of Netflix would arrive as a way to continue competing in the market.
Not long ago, the news was released, although it was planned to implement it within “one or two years”.
Netflix, as of today, has more than 220 million subscribers globally.
Not long ago Netflix talked about launching a cheaper subscription plan, but with adsin order to recover a little of what he lost.
As is already known, the Los Gatos, California, platform recently registered a loss of 200,000 users, the first in its history, which, in monetary figures, represents the amount of 50 billion dollars.
To this, we should add the growth of other platforms, such as HBO Max, which registered an increase of more than 10 million users globallywhich, although it does not place it on the same level as Netflix, does indicate that the preference of users is changing.
However, also for a few weeks, Netflix had finally given the green light to a cheaper subscription plan that would include the implementation of ads.
This would have been confirmed by the co-CEO of the platform, Reed Hastings, who announced that, although it would not happen soon, the idea of launch a cheaper subscription plan:
“Those who have followed Netflix know that I have been against the complexity of advertising and am a big fan of the simplicity of subscription. But as much as I’m a fan of that, I’m more of a fan of consumer choice. And allowing users who would like a lower price and tolerate advertising to get what they want makes a lot of sense.”Hastings mentioned.
Cheap Netflix plan would arrive this year
Now, new information comes from Los Gatos, California, and it is that everything indicates that Netflix has thought twice and this new subscription plan would arrive faster than had been contemplated.
Initially, the idea was to implement it within a year or two; however, it seems that it would be this year when Netflix decides to launch it.
According to information published in The New York TimesNetflix is accelerating the pace to present this same 2o22, at the end of it, its cheap version to compete in a market that, although it is leading, is becoming more and more complex.
According to what said media reports, executives of the streaming company have been instructed to finally implement the subscription plan with ads at some point in the last three months of 2022, this, in addition, with strong measures against sharing of passwords from the same window.
And it is that another of the controversies that Netflix generated was about its announcement to start charging more to those users who share their password with other people, which, of course, did not sit well with users.
“We’ve always made it easy for people who live together to share their Netflix account, with features like separate profiles and multiple streams on our Standard and Premium plans.”explained Chengyi Long, Director of Product Innovation at Netflix, while acknowledging that this has caused users to “confuse” and share their accounts with other people.
In this vein, let us remember that Disney Plus will also be launching its subscription plan with ads at the end of the year, which suggests that, more than a premeditated move, the idea of Netflix is not to stop leading the streaming platform market. .
To date, Netflix has more than 220 million subscribers, while HBO Max, which has been on the market for just under two years, has added the not inconsiderable amount of 73.8 million subscribers globallya figure that, however, falls short of the more than 100 million and more than 200 million users of Disney Plus and Netflix respectively.