The popularity of Netflix continues to decline and yesterday, for the second time in 2022, it registered a significant loss of subscribers.
The start of 2022 for the Los Gatos, California-based platform has been extremely complex, announcing a loss of 200,000 subscribers in the first quarter of the year, and today, once again, the leading streaming service fell again , announcing that a total of 970 thousand subscribers have unsubscribed.
At the beginning of the year, even Netflix had predicted that, by the second quarter of the year, it would be losing two million more subscribersbut, as it has revealed, the fall was not so resounding.
Now, on the other hand, in the United States, we talk about Netflix losing popularity thanks, to a large extent, to the progress that platforms such as HBO Max, Disney Plus and Hulu have had in recent years.
According to a recent survey conducted by Whip AverageNetflix ranks fourth among the largest streaming providers in the United States with respect to subscriber satisfaction.
This means that the leading platform streaming recorded 10 percent dissatisfaction from its subscribersalthough it continues with 80 percent satisfaction among its consumers.
Taking into account what is observed in the graph deposited above, HBO Max is, in terms of subscriber satisfaction, the leading platformwith a 90 percent preference of those surveyed.
This is no secret, because, in recent years, his productions have positioned themselves among the most viewed, such as Game of Thrones, True Detective, The Wire or more recently Euphoria, in addition to the fact that, since May 2020, when it was launched, HBO Max registers around 78 million subscribers worldwide.
Of course, what is happening with Netflix is not, in fact, a novelty and, to tell the truth, it has its reason for being, because, on the one hand, the content offer has begun to disappoint the audience, offering few original titles and not very attractive.
Similarly, the company has drawn mixed reviews for its decision to curb account sharing among multiple households. According to a CNBC reportAdditional charges for primary account holders run $2 to $3 in test markets like Chile, Peru, and Costa Rica, which is about a third of the most basic subscription fee.
Without a doubt, the battle of streaming continues to generate interesting chapters, where each platform carries out its own positioning strategies in order to reach a greater number of subscribers, a situation that has ultimately reduced Netflix’s presence in the market.