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He streaming was filled with competitors who saw the success of Netflix and brands like Disney+ or HBO have given battle to the platform that innovated in streaming
Netflix announced that it is launching a strategy and with the movement this brand would launch an unexpected action that motivates a new content management in streaming.
He streaming It has become a space for communication through content.
Netflix launches a movement with which it seeks to generate greater value for its business and as part of this action, the platform has become a benchmark for how important it is to have increasingly valuable resources in the market today.
There is an important study titled “Deep Intent Insights Report”, where he took on the task of investigating what the future of the streaming and it was discovered that an insight is important is that 60 percent said that their same habit of consuming will be maintained streaming. 21 percent said that it will increase a little and eleven percent said that it will increase too much.
“In March 2022, the majority of adults in the United States predicted that their streaming video consumption would not change in the next twelve months. While 11 percent believed their streaming video usage would grow significantly in the coming year. Julia Stoll, analyst of Statista by exclusively presenting the study to platform subscribers.
Netflix Changes
Various media reports such as Bloomberg warn that in Netflix the decision was made to reduce the release of films, as a measure to restructure its business and most importantly, as an action to make its motion picture division more profitable.
Let’s remember that Netflix He stood out at the last Oscars for paying for the production of Pinocchio, a Guillermo del Toro film that won in the Best Animated Film category, leading the filmmaker to give a speech in which he thanked Netflix having trusted his project.
These actions show how important production has become, but also efficiency. If we see the strategy of NetflixAccording to reports, it will only bet on small projects, with maximum budgets of 30 million dollars and the action evidently has expected layoffs in order to be able to operate based on the new amounts that the brand has authorized.
Like this interesting adjustment, what we will see is a new dynamism in content and a strategy that will scale in the way stories are involved in the content market.
As Netflix By making adjustments, other platforms have adapted to changes in the industry, including Disney, which according to Quartz in a report last February, listed 7,000 layoffs as part of a plan to restructure the company in the face of a more effective model based on what is invested and what is obtained for it.
This even led Disney to restructure with a unit that includes tapes, TV and streamingin charge of Dana Walden and allan bergman. Another unit specialized in sports and the rest is a unit that specializes in the parks, experiences and products that the company has.
With these cases we are able to understand an important element and that is how important content has become for companies and those that have made these resources into businesses, have found in it a space of great value in the market, where one aspect has become transcendental and is the ability of brands to innovate.
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